Welcome to the Piwik PRO documentation for developers!

Version: 15.6 (see changelog)

Analytics (new)

Columns

This article documents core columns available in the HTTP API. Additional columns may become available through Integrations.

Note

Each column listed in this document defines a Scope attribute. If you request a query that includes at least one column which requires event scope, the entire query will be calculated using events, instead of sessions. This might distort some custom metrics such as averages of a session dimension (e.g. average session time).

Metrics

The table below lists core metrics that may be used in queries. Additional metrics may be created using dimension transformations.

Base Metrics
Metric Name Column ID Scope Type
Events events session int
Consent form impressions consent_form_impressions event int
Consent form clicks consent_form_clicks event int
First consents consents_first event int
Changed consents consents_changed event int
Full consents consents_full event int
Any consents consents_any event int
No consents consents_none event int
No decisions consents_no_decision event int
Analytics consents consents_analytics event int
A/B testing personalization consents consents_ab_testing_personalization event int
Conversion tracking consents consents_conversion_tracking event int
Marketing automation consents consents_marketing_automation event int
Remarketing consents consents_remarketing event int
User feedback consents consents_user_feedback event int
Custom consent 1 consents_custom_1 event int
Page views page_views session int
Unique page views unique_page_views session int
Entries entries session int
Exits exits session int
Bounces bounces session int
Sessions sessions session int
Visitors visitors session int
% of returning visitors returning_visitors_rate session float
Users users session int
Visitor IPs visitor_ips session int
Outlinks outlinks session int
Unique outlinks unique_outlinks session int
Downloads downloads session int
Unique downloads unique_downloads session int
Searches searches session int
Unique searches unique_searches session int
Custom events custom_events session int
Unique custom events unique_custom_events session int
Content impressions content_impressions session int
Unique content impressions unique_content_impressions session int
Content interactions content_interactions session int
Unique content interactions unique_content_interactions session int
Goal conversions goal_conversions session int
Unique goal conversions unique_goal_conversions session int
Ecommerce conversions ecommerce_conversions session int
Ecommerce abandoned carts ecommerce_abandoned_carts session int
Unique purchases unique_purchases event int
Entry rate entry_rate session float
Exit rate exit_rate session float
Exit rate events exit_rate_events session float
Bounce rate bounce_rate session float
Bounce rate bounce_rate_events session float
Content interaction rate content_interaction_rate session float
Goal conversion rate goal_conversion_rate session float
Ecommerce conversion rate ecommerce_conversion_rate session float
Events per session events_per_session session float

Dimensions

The table below lists core dimensions that may be used in queries.

Note: “Database type” column presents the type of source column of the dimension (in case of enum - type of the ID, in case of dynamic dimensions - not applicable).

Base Dimensions
Dimension Name Column ID Scope Type Database Type Nullable Notes
Visitor ID visitor_id session hex uint64 False by default in Raw data API
User ID user_id session str string False  
Cookie ID cookie_id session hex uint64 False  
Returning visitor visitor_returning session [int, str] uint8 False visitor_returning.json
Session number visitor_session_number session int uint16 False  
Days since last session visitor_days_since_last_session session int uint16 True  
Days since first session visitor_days_since_first_session session int uint16 True  
Days since order visitor_days_since_order session int uint16 True  
Events in session session_total_events session int uint16 False  
Session time session_total_time session int uint32 False  
Page views in session session_total_page_views session int uint16 False  
Outlinks in session session_total_outlinks session int uint16 False  
Downloads in session session_total_downloads session int uint16 False  
Site searches in session session_total_site_searches session int uint16 False  
Custom events in session session_total_custom_events session int uint16 False  
Content impressions in session session_total_content_impressions session int uint16 False  
Content interactions in session session_total_content_interactions session int uint16 False  
Goal conversions in session session_total_goal_conversions session int uint16 False  
Ecommerce conversions in session session_total_ecommerce_conversions session int uint16 False  
Abandoned carts in session session_total_abandoned_carts session int uint16 False  
Unique page views in session session_unique_page_views session int uint16 False  
Unique outlinks in session session_unique_outlinks session int uint16 False  
Unique downloads in session session_unique_downloads session int uint16 False  
Unique site searches in session session_unique_searches session int uint16 False  
Unique custom events in session session_unique_custom_events session int uint16 False  
Unique content impressions in session session_unique_content_impressions session int uint16 False  
Unique content interactions in session session_unique_content_interactions session int uint16 False  
Goals converted in session session_goals session array array of int32 False  
Shopping stage session_ecommerce_status session [int, str] uint8 False session_ecommerce_status.json
Source source session str string False  
Medium medium session str string False  
Source/Medium source_medium session str string False  
Keyword keyword session str string False  
Channel referrer_type session [int, str] uint8 False referrer_type.json
Referrer URL referrer_url session str string False  
Campaign name campaign_name session str string False  
Campaign ID campaign_id session str string False  
Campaign content campaign_content session str string False  
Google Click ID campaign_gclid session str string True  
Operating system operating_system session [str, str] string(3) True operating_system.json
Operating system version operating_system_version session str string False  
Browser engine browser_engine session str string False  
Browser name browser_name session [str, str] string(2) True browser_name.json
Browser version browser_version session str string False  
Browser language browser_language_iso639 session [str, str] string(2) True browser_language_iso639.json
Browser fingerprint browser_fingerprint session int uint64 False not available in Queries API
Device type device_type session [int, str] uint8 True device_type.json
Device brand device_brand session [str, str] string(2) True device_brand.json
Device model device_model session str string False  
Resolution resolution session str string True  
Resolution width resolution_width session int uint16 True  
Resolution height resolution_height session int uint16 True  
PDF plugin plugin_pdf session int(0,1) uint8 False  
Flash plugin plugin_flash session int(0,1) uint8 False  
Java plugin plugin_java session int(0,1) uint8 False  
Director plugin plugin_director session int(0,1) uint8 False  
QuickTime plugin plugin_quicktime session int(0,1) uint8 False  
RealPlayer plugin plugin_realplayer session int(0,1) uint8 False  
Windows Media Player plugin plugin_windowsmedia session int(0,1) uint8 False  
Gears plugin plugin_gears session int(0,1) uint8 False  
Silverlight plugin plugin_silverlight session int(0,1) uint8 False  
Cookie support plugin_cookie session int(0,1) uint8 False  
Continent location_continent_iso_code session [str, str] string(2) True location_continent_iso_code.json
Country location_country_name session [str, str] string True ISO 3166-2 codes (e.g. “PL”)
Subdivision location_subdivision_1_name session [str, str] string True ISO 3166-2 codes (e.g. “PL-DS”)
Subdivision 2 location_subdivision_2_name session [str, str] string True ISO 3166-2 codes (e.g. “ES-M”)
City location_city_name session [int, str] string True unique identifiers as specified by GeoNames
Designated market area location_metro_code session [str, str] string(3) True location_metro_code.json
Latitude location_latitude session float float64 True  
Longitude location_longitude session float float64 True  
Provider location_provider session str string False  
Organization location_organization session str string False  
Session exit URL session_exit_url session str string False  
Session exit title session_exit_title session str string False  
Session entry URL session_entry_url session str string False  
Session entry title session_entry_title session str string False  
Session second URL session_second_url session str string False  
Session second title session_second_title session str string False  
Session bounce is_bounce session int(0,1) uint8 False  
Event ID event_id event int uint64 False by default in Raw data API
Session ID session_id session int uint64 False by default in Raw data API
Exit view is_exit event int(0,1) uint8 False not available in Queries API
Entry view is_entry event int(0,1) uint8 False not available in Queries API
Event type event_type event [int, str] uint8 False event_type.json
Page URL event_url event str string False  
Page title event_title event str string False  
Outlink URL outlink_url event str string False  
Download URL download_url event str string False  
Search keyword search_keyword event str string False  
Search category search_category event str string False  
Search results count search_results_count event int uint16 True  
Custom event category custom_event_category event str string False  
Custom event action custom_event_action event str string False  
Custom event name custom_event_name event str string False  
Custom event value custom_event_value event float float64 True  
Content name content_name event str string False  
Content piece content_piece event str string False  
Content target content_target event str string False  
Previous page view URL previous_event_url event str string False  
Previous page view title previous_event_title event str string False  
Next page view URL next_event_url event str string False  
Next page view title next_event_title event str string False  
Event index event_index event int uint16 False not available in Queries API
Page view index page_view_index event int uint16 True not available in Queries API
Time on page time_on_page event int uint32 True  
Page generation time page_generation_time event float float64 True  
Goal name goal_id event [int, str] int32 True goal IDs from Analytics
Goal revenue goal_revenue event float float64 True  
Lost revenue lost_revenue event float float64 True  
Order ID order_id event str string False  
Item count item_count event int uint16 True  
Revenue revenue event float float64 True  
Revenue (Subtotal) revenue_subtotal event float float64 True  
Revenue (Tax) revenue_tax event float float64 True  
Revenue (Shipping) revenue_shipping event float float64 True  
Revenue (Discount) revenue_discount event float float64 True  
Time until DOM is ready timing_dom_interactive event int uint32 True  
Time to interact timing_event_end event int uint32 True  
Consent form view source consent_source event [int, str] uint8 True consent_source.json
Consent form interaction type consent_form_button event [int, str] uint8 True consent_form_button.json
Consent scope consent_scope event [int, str] uint8 True consent_scope.json
Consent action consent_action event [int, str] uint8 True consent_action.json
Analytics consent consent_type_analytics event int(0,1) uint8 True  
AB testing personalization consent consent_type_ab_testing_personalization event int(0,1) uint8 True  
Conversion tracking consent consent_type_conversion_tracking event int(0,1) uint8 True  
Marketing automation consent consent_type_marketing_automation event int(0,1) uint8 True  
Remarketing consent consent_type_remarketing event int(0,1) uint8 True  
User feedback consent consent_type_user_feedback event int(0,1) uint8 True  
Custom consent 1 consent_type_custom_1 event int(0,1) uint8 True  
Event custom dimension 1 event_custom_dimension_1 event str string False  
Event custom dimension 2 event_custom_dimension_2 event str string False  
Event custom dimension 3 event_custom_dimension_3 event str string False  
Event custom dimension 4 event_custom_dimension_4 event str string False  
Event custom dimension 5 event_custom_dimension_5 event str string False  
Event custom variable key 1 event_custom_variable_key_1 event str string False  
Event custom variable value 1 event_custom_variable_value_1 event str string False  
Event custom variable key 2 event_custom_variable_key_2 event str string False  
Event custom variable value 2 event_custom_variable_value_2 event str string False  
Event custom variable key 3 event_custom_variable_key_3 event str string False  
Event custom variable value 3 event_custom_variable_value_3 event str string False  
Event custom variable key 4 event_custom_variable_key_4 event str string False  
Event custom variable value 4 event_custom_variable_value_4 event str string False  
Event custom variable key 5 event_custom_variable_key_5 event str string False  
Event custom variable value 5 event_custom_variable_value_5 event str string False  
Session custom dimension 1 session_custom_dimension_1 session str string False  
Session custom dimension 2 session_custom_dimension_2 session str string False  
Session custom dimension 3 session_custom_dimension_3 session str string False  
Session custom dimension 4 session_custom_dimension_4 session str string False  
Session custom dimension 5 session_custom_dimension_5 session str string False  
Session custom variable key 1 session_custom_variable_key_1 session str string False  
Session custom variable value 1 session_custom_variable_value_1 session str string False  
Session custom variable key 2 session_custom_variable_key_2 session str string False  
Session custom variable value 2 session_custom_variable_value_2 session str string False  
Session custom variable key 3 session_custom_variable_key_3 session str string False  
Session custom variable value 3 session_custom_variable_value_3 session str string False  
Session custom variable key 4 session_custom_variable_key_4 session str string False  
Session custom variable value 4 session_custom_variable_value_4 session str string False  
Session custom variable key 5 session_custom_variable_key_5 session str string False  
Session custom variable value 5 session_custom_variable_value_5 session str string False  
Timestamp timestamp session date not applicable False by default in Raw data API
Local hour local_hour session int not applicable False  
Time of redirections redirections_time event int not applicable True  
Domain Lookup Time domain_lookup_time event int not applicable True  
Server Connection Time server_connection_time event int not applicable True  
Server Response Time server_response_time event int not applicable True  
Page Rendering Time page_rendering_time event int not applicable True  
IPv4 address ipv4_address session ipv4 not applicable True  
IPv6 address ipv6_address session ipv6 not applicable True  
Website Name website_name session [str, str] not applicable False website UUID

Note

Please note that the number of available custom slots (dimensions, variables) depends on your organisation’s configuration.

Transformations

The tables below list all transformations that may be used to transform dimensions to metrics or different dimensions.

Dimension To Metric Transformations
Transformation Name Transformation ID Source Types Result Type
Unique Count unique_count int, str int
Min min int, float (as source)
Max max int, float (as source)
Average average int, float float
Median median int, float (as source)
Sum sum int, float (as source)
Dimension To Dimension Transformations
Transformation Name Transformation ID Source Types Result Type
Date To Day to_date datetime, date date
Date To Start Of Hour to_start_of_hour datetime datetime
Date To Start Of Week to_start_of_week datetime, date date
Date To Start Of Month to_start_of_month datetime, date date
Date To Start Of Quarter to_start_of_quarter datetime, date date
Date To Start Of Year to_start_of_year datetime, date date
Date To Hour Of Day to_hour_of_day datetime int
Date To Day Of Week to_day_of_week datetime, date int
Date To Month Number to_month_number datetime, date int
URL To Path to_path str str
URL To Domain to_domain str str
URL Strip Query String strip_qs str str

Integrations

Documents in this section describe the structure of data provided by third-party integrations.

Google Search Console

The HTTP API supports querying Google Search Console data just like the internal analytics data.

Note

You must configure the Google Search Console integration before any data from it will become available. This can be done in the Settings / Integrations application’s section.

Metrics

The table below lists metrics provided by Google Search Console integration.

Google Search Console Metrics
Metric Name Column ID Scope Type
Clicks (search engine) search_engine_clicks external int
Impressions (search engine) search_engine_impressions external int
CTR (search engine) search_engine_ctr external float
Average position (search engine) search_engine_average_position external float
Dimensions

The table below lists dimensions provided by Google Search Console integration.

Note: “Database type” column presents the type of source column of the dimension (in case of enum - type of the ID, in case of dynamic dimensions - not applicable).

Google Search Console Dimensions
Dimension Name Column ID Scope Type Database Type Nullable Notes
Source source session str string False  
Medium medium session str string False  
Source/Medium source_medium session str string False  
Channel referrer_type session [int, str] uint8 False referrer_type.json
Referrer URL referrer_url session str string False  
Device type device_type session [int, str] uint8 True device_type.json
Continent location_continent_iso_code session [str, str] string(2) True location_continent_iso_code.json
Country location_country_name session [str, str] string True ISO 3166-2 codes (e.g. “PL”)
Session entry URL session_entry_url session str string False  
Timestamp timestamp session date not applicable False by default in Raw data API
Search engine keyword search_engine_keyword external str string False not available in Raw data API
Website Name website_name session [str, str] not applicable False website UUID
Mixed Queries

It is possible to request both internal analytics and Google Search Console metrics in a single query (for example: “Sessions” and “Clicks (search engine)”), however only the common dimensions listed below may be used in such queries.

Note: “Database type” column presents the type of source column of the dimension (in case of enum - type of the ID, in case of dynamic dimensions - not applicable).

Common Dimensions
Dimension Name Column ID Scope Type Database Type Nullable Notes
Source source session str string False  
Medium medium session str string False  
Source/Medium source_medium session str string False  
Channel referrer_type session [int, str] uint8 False referrer_type.json
Referrer URL referrer_url session str string False  
Device type device_type session [int, str] uint8 True device_type.json
Continent location_continent_iso_code session [str, str] string(2) True location_continent_iso_code.json
Country location_country_name session [str, str] string True ISO 3166-2 codes (e.g. “PL”)
Session entry URL session_entry_url session str string False  
Timestamp timestamp session date not applicable False by default in Raw data API
Website Name website_name session [str, str] not applicable False website UUID

Warning

Using dimensions that are not explicitly listed in the table above in such queries (either as query columns or as filters) will result in a Bad Request response.

SharePoint

Once SharePoint integration is enabled, additional metrics and dimensions will become available in the HTTP API.

Metrics

The table below lists metrics available with SharePoint integration.

SharePoint Metrics
Metric Name Column ID Scope Type
SharePoint shares sharepoint_shares session int
SharePoint likes sharepoint_likes session int
SharePoint comments sharepoint_comments session int
SharePoint promotions sharepoint_promotions session int
SharePoint creations sharepoint_creations session int
SharePoint edits sharepoint_edits session int
SharePoint deletions sharepoint_deletions session int
SharePoint opens sharepoint_opens session int
SharePoint uploads sharepoint_uploads session int
SharePoint item views sharepoint_item_views session int
SharePoint item attachment views sharepoint_item_attachment_views session int
SharePoint item shares sharepoint_item_shares session int
Dimensions

The table below lists dimensions available with SharePoint integration.

Note: “Database type” column presents the type of source column of the dimension (in case of enum - type of the ID, in case of dynamic dimensions - not applicable).

SharePoint Dimensions
Dimension Name Column ID Scope Type Database Type Nullable Notes
SharePoint display name sharepoint_display_name session str string True  
SharePoint office sharepoint_office session str string True  
SharePoint department sharepoint_department session str string True  
SharePoint job title sharepoint_job_title session str string True  
SharePoint shares in session session_total_sharepoint_shares session int uint16 False  
SharePoint likes in session session_total_sharepoint_likes session int uint16 False  
SharePoint comments in session session_total_sharepoint_comments session int uint16 False  
SharePoint promotions in session session_total_sharepoint_promotions session int uint16 False  
SharePoint creations in session session_total_sharepoint_creations session int uint16 False  
SharePoint edits in session session_total_sharepoint_edits session int uint16 False  
SharePoint deletions in session session_total_sharepoint_deletions session int uint16 False  
SharePoint opens in session session_total_sharepoint_opens session int uint16 False  
SharePoint uploads in session session_total_sharepoint_uploads session int uint16 False  
SharePoint item views in session session_total_sharepoint_item_views session int uint16 False  
SharePoint item attachment views in session session_total_sharepoint_item_attachment_views session int uint16 False  
SharePoint item shares in session session_total_sharepoint_item_shares session int uint16 False  
SharePoint action sharepoint_action event [int, str] uint8 True sharepoint_action.json
SharePoint object type sharepoint_object_type event [int, str] uint8 True sharepoint_object_type.json
SharePoint content type sharepoint_content_type event str string True  
SharePoint author sharepoint_author event str string True  
SharePoint author’s display name sharepoint_author_display_name event str string True  
SharePoint author’s office sharepoint_author_office event str string True  
SharePoint author’s department sharepoint_author_department event str string True  
SharePoint author’s job title sharepoint_author_job_title event str string True  
SharePoint file url sharepoint_file_url event str string True  
SharePoint file type sharepoint_file_type event str string True  

HTTP API

Metrics Mapping

Names of metrics used in API are different in Analytics classic and Analytics new. If you’re migrating to the Analytics new API then below metrics mapping table will be helpful to you. You can find there a list of metrics used in Analytics classic and their corresponding names in the Analytics new.

Note

Event dimensions can only be used with metrics calculated for an event dimension. Read more.

Simple Metrics

Metric name Legacy API New API
Events nb_actions {"column_id": "events"}
Sessions nb_visits {"column_id": "sessions"}
Visitors nb_uniq_visitors {"column_id": "visitors"}
Users nb_users {"column_id": "users"}
Page views nb_pageviews nb_hits {"column_id": "page_views"}
Unique page views nb_uniq_pageviews {"column_id": "unique_page_views"}
Outlinks nb_outlinks {"column_id": "outlinks"}
Unique outlinks nb_uniq_outlinks {"column_id": "unique_outlinks"}
Downloads nb_downloads {"column_id": "downloads"}
Unique downloads nb_uniq_downloads {"column_id": "unique_downloads"}
Searches - {"column_id": "searches"}
Unique searches nb_searches {"column_id": "unique_searches"}
Custom events nb_events {"column_id": "custom_events"}
Unique custom events - {"column_id": "unique_custom_events"}
Content impressions nb_impressions {"column_id": "content_impressions"}
Unique content impressions - {"column_id": "unique_content_impressions"}
Content interactions nb_interactions {"column_id": "content_interactions"}
Unique content interactions - {"column_id": "unique_content_interactions"}
Content interaction rate interaction_rate {"column_id": "content_interaction_rate"}
Goal conversions

nb_conversions

Warning

ecommerce conversion was reported as goal conversion for goal_id 0

 {"column_id": "goal_conversions"}
Ecommerce conversions {"column_id": "ecommerce_conversions"}
Goal conversions (specific goal) goal_<idGoal>_nb_conversions {"column_id": "goal_conversions", "goal_id": 1}
Ecommerce abandoned carts - {"column_id": "ecommerce_abandoned_carts"}
Goal conversion rate conversion_rate {"column_id": "goal_conversion_rate"}
Ecommerce conversion rate - {"column_id": "ecommerce_conversion_rate"}
Entries entry_nb_visits {"column_id": "entries"}
Entry rate - {"column_id": "entry_rate"}
Exits exit_nb_visits {"column_id": "exits"}
Exit rate

exit_rate

Warning

definition switches depending on report

 {"column_id": "exit_rate"}
Exit rate (events) {"column_id": "exit_rate_events"}
Bounces bounce_count {"column_id": "bounces"}
Bounce rate

bounce_rate

Warning

definition switches depending on report

 {"column_id": "bounce_rate"}
Bounce rate (events) {"column_id": "bounce_rate_events"}
% of returning visitors - {"column_id": "returning_visitors_rate"}
Visitor IPs - {"column_id": "visitor_ips"}
Events per session

nb_actions_per_visit

Warning

does not include all event types

 {"column_id": "events_per_session"}
Unique purchases - {"column_id": "unique_purchases"}

Calculated Metrics

Warning

This table does not include every single possible combination of a dimension and a transformation, just some common examples.

Metric name Legacy API New API
Sum of goal revenue revenue ecommerce revenue was reported as goal revenue for goal_id 0 {"column_id": "goal_revenue", "transformation_id": "sum"}
Sum of ecommerce revenue {"column_id": "revenue", "transformation_id": "sum"}
Sum of goal revenue (specific goal) goal_<idGoal>_revenue {"column_id": "goal_revenue", "transformation_id": "sum", "goal_id": 1}
Average generation time avg_time_generation {"column_id": "page_generation_time", "transformation_id": "average"}
Max generation time max_time_generation {"column_id": "page_generation_time", "transformation_id": "max"}
Average time on page avg_time_on_page {"column_id": "time_on_page", "transformation_id": "average"}
Sum of time on page sum_time_spent {"column_id": "time_on_page", "transformation_id": "sum"}
Sum of session time sum_visit_length {"column_id": "session_total_time", "transformation_id": "sum"}
Average session time avg_time_on_site {"column_id": "session_total_time", "transformation_id": "average"}
Max events in session max_actions {"column_id": "session_total_events", "transformation_id": "max"}
Sum of custom events value sum_event_value {"column_id": "custom_event_value", "transformation_id": "sum"}
Average custom events value avg_event_value {"column_id": "custom_event_value", "transformation_id": "average"}

Not available

Name Legacy API Closest equivalent in Analytics new
Number of sessions that converted a goal nb_visits_converted Sessions metric with filter goal_conversions > 0
Number of custom events which had a value set nb_events_with_value Custom events metric with filter custom event value > 0
Number of hits that included generation time information nb_hits_with_time_generation Page views metric with filter page_generation_time > 0
Number of unique visitors that started their visit on this page entry_nb_uniq_visitors -
Number of page views for sessions that started on this page entry_nb_actions Entries metric (all entries are page views now)
Time spent, in seconds, by sessions that started on this page entry_sum_visit_length -
Number of sessions that started on this page, and bounced entry_bounce_count Bounces metric
Number of unique visitors that ended their visit on this page exit_nb_uniq_visitors -
Sum of daily unique visitors over days in the period sum_daily_nb_uniq_visitors No longer relevant, unique visitors are calculated across any period
Sum of daily unique visitors that started their visit on this page sum_daily_entry_nb_uniq_visitors sum_daily_exit_nb_uniq_visitors
Number of times this action was done after a site search nb_hits_following_search -

Analytics

Reporting API (deprecated)

This API gives access to your analytics reports.

Deprecated since version 9.0: On September 20, 2020, this API will be disabled on Piwik PRO Cloud. The tracking API will remain as is.

We recommend you to switch to Analytics (new) reporting API as soon as possible. For more information, see the API migration guide.

Piwik PRO On-premises: The Piwik PRO 9.0 LTS and Piwik PRO 12.0 STS version is the last one that will use this API. You’ll need to switch to the new API after the upgrade to the next version.

A short description of all available reports is available in Analytics. Follow these instructions to access it:

  1. Login into your PPAS instance

  2. Go to Menu > Analytics settings.

    Menu with Analytics setting

  3. Select in the left menu Platform > API.

    _images/platform-api.png

Tracker

Global reserved names used by JavaScript tracker API

The following global names are used by PPAS JavaScript tracker. Websites that will use this tracker should avoid using variables with identical names.

  • Piwik
  • _paq
  • JSON_PIWIK
  • piwikPluginAsyncInit
  • piwikAsyncInit
  • AnalyticsTracker
  • piwik_install_tracker
  • piwik_tracker_pause
  • piwik_download_extensions
  • piwik_hosts_alias
  • piwik_ignore_classes
  • piwik_log
  • piwik_track
  • sevenTag

JavaScript tracking API

The following API allows the user to:

  • track page views
  • track visits on multiple domains and subdomains
  • track e-commerce events (successful orders, cart changes, product and category views)
  • track content impressions
  • manage custom variables to use them later
  • track clicked links to external domains and download files

Installing Tracking code

There are two ways of installing a tracking code:

Installing tracking code via Tag Manager

This is the easiest and recommended way of tracking code installation. When Tag Manager is added to the site - it automatically publishes tracking code (using “Piwik PRO Analytics template”).

If you do not have Tag Manager on your website yet, follow this procedure to install it:

  1. Sign in to your PPAS with your admin or Super User account.
  2. Click on the menu button on the top left.
  3. Click on the “Websites” position.
  4. Choose the website for which you want to implement a tracking code.
  5. Select the “Installation” tab.
  6. The Tag Manager code snippet for your website is displayed under the “Website code for asynchronous tags” or “Website code for synchronous tags”.
Installing tracking code via code snippet.
Installing tracking code via code snippet

Installation via snippet should only be carried out if the Tag Manager is not available or when options of “Piwik PRO Analytics template” do not let you configure your use case.

Note

We highly recommend using the template from the Tag Manager to set up tracking for the Analytics module (including customizations).

Note

Basic configuration will setup a single domain configuration. For other options, see: Alternative multi-domain configurations.

This code should be added in the head section of the page just before the closing </head> tag. Additionally, the snippet must be configured in the following way:

  • String XXX-XXX-XXX-XXX-XXX should be replaced with app ID (e.g. efcd98a5-335b-48b0-ab17-bf43f1c542be).
  • String https://your-instance-name.piwik.pro/ should be replaced with your PPAS instance address.
<!-- Piwik -->
<script type="text/javascript">
  var _paq = _paq || [];
  _paq.push(["trackPageView"]);
  _paq.push(["enableLinkTracking"]);
  (function() {
    var u="https://your-instance-name.piwik.pro/";
    _paq.push(["setTrackerUrl", u+"ppms.php"]);
    _paq.push(["setSiteId", "XXX-XXX-XXX-XXX-XXX"]);
    var d=document, g=d.createElement("script"), s=d.getElementsByTagName("script")[0];
    g.type="text/javascript"; g.async=true; g.defer=true; g.src=u+"ppms.js"; s.parentNode.insertBefore(g,s);
  })();
</script>

Deprecated since version 5.5.1: Older installations using piwik.php and piwik.js filenames are deprecated.

This code initializes the Analytics tracker in following ways:

  1. Initializes the global _paq.push command queue that schedules commands to be run when the Analytics tracker library is loaded.
  2. Schedules basic configuration of Analytics tracker using _paq.push.
  3. Creates a <script> tag that asynchronously loads the Analytics tracker library.

When loading, the snippet is added on the page. The Analytics tracker will start tracking user actions starting with page view.

Alternative multi-domain configurations
Tracking domains and all subdomains

To track all data between domain and all its subdomains, we must use cookies configured with the following snippet:

_paq.push(["setTrackerUrl", u+"ppms.php"]);
_paq.push(["setSiteId", "XXX-XXX-XXX-XXX-XXX"]);

// Share the tracking cookie across example.com, www.example.com, subdomain.example.com, ...
_paq.push(["setCookieDomain", "*.example.com"]);

// Tell Piwik the website domain so that clicks on these domains are not tracked as "Outlinks"
_paq.push(["setDomains", "*.example.com"]);

_paq.push(["trackPageView"]);

Deprecated since version 5.5.1: Older installations using piwik.php and piwik.js filenames are deprecated.

Tracking multiple domains as one site

To set up tracking between multiple domains, you must use multiple functions setDomains to set a list of domains and enableCrossDomainLinking to enable cross domain linking:

_paq.push(["setDomains", domains]);
domains

Required array Domains array, with wildcards

_paq.push(["enableCrossDomainLinking"]);
Tracking subdirectories of domain as separate websites

To differentiate parts of a website as another site, you must configure tracker this way:

_paq.push(["setSiteId", "App1"]);
_paq.push(["setTrackerUrl", u+"ppms.php"]);
_paq.push(["trackPageView"]);

Afterwards, you can change configuration for selected paths and track them as another site:

_paq.push(["setSiteId", "App2"]);

_paq.push(["setCookiePath", "/data/something_useful"]);

_paq.push(["setDomains", "example.com/data/something_useful"]);

_paq.push(["setTrackerUrl", u+"ppms.php"]);
_paq.push(["trackPageView"]);

In this way, all actions tracked on /data/something_useful will be tracked for App2 instead of App1.

If you wish to track a group of pages as separate site, you can use the wildcard in the setDomains function.

Deprecated since version 5.5.1: Older installations using piwik.php and piwik.js filenames are deprecated.

Navigation timing page performance metrics

To set up page performance metrics gathering use the setTimingDataSamplingOnPageLoad function:

_paq.push(["setTimingDataSamplingOnPageLoad", updateTimingDataOnPageLoadSampling]);
updateTimingDataOnPageLoadSampling

Required integer Value between 1 and 100 describing the percentage for data sampling

_paq.push(["setTimingDataSamplingOnPageLoad", 33]);

Command queue

Loading snippet creates the following API function:

_paq.push(command)

JavaScript API interface.

Arguments:
  • command (Array<string>) – Array containing command name followed by its arguments. The number of arguments and their function depend on command.
Return type:

undefined

Commands

Trigger tracking on demand
Trigger custom event

Trigger (custom) events bound to user actions:

_paq.push(["trackEvent", category, action, name, value, dimensions]);
category

Required string Event category.

action

Required string Event action.

name

Optional string Event name.

value

Optional number Event value.

dimensions

Optional object Custom dimensions which should be tracked using this action. It can set multiple dimensions at once. Dimensions are defined as object properties using the dimension{ID} notation.

Example:

{
   dimension1: "example value",
   dimension2: "example value"
}

Example of usage (tracking when the user clicks on the cancel button with exit intent):

_paq.push(["trackEvent", "Exit intent", "Click on button", "Cancel"]);
Track goal conversion

Allows the manual tracking of goal conversion. Used in Goals - Days to Conversion report. Command:

_paq.push(["trackGoal", goal_name, goal_value, dimensions]);
goal_name

Required string Goal Name

goal_value

Optional number Tracked conversion value.

dimensions

Optional object Custom dimensions which should be tracked using this action. Dimensions are defined as object properties using the dimension{ID} notation.

Example:

{
   dimension1: "example value",
   dimension2: "example value"
}

Example of usage:

_paq.push(["trackGoal" 1, 15]);
Ecommerce tracking
Adding Ecommerce item

To add an e-commerce item (for example to track changes in the user’s cart using trackEcommerceCartUpdate), use the addEcommerceItem function:

_paq.push(["addEcommerceItem", productSKU, productName, productCategory, productPrice, productQuantity]);

Note

This function does not send any data to the Analytics. It only prepares E-commerce cart/order state to be sent with trackEcommerceOrder or trackEcommerceCartUpdate.

productSKU

Required string Product stock-keeping unit.

productName

Optional string Product name.

productCategory

Optional Array<string>|string Product category, can be written as Array with up to 5 elements.

productPrice

Optional number with product price.

productQuantity

Optional number with product quantity.

Warning

Product SKU, names and categories should be URL encoded.

Warning

The state of the cart is not maintained across the visit. You must add all products after each page view.

Example of usage:

_paq.push(["addEcommerceItem", "craft-311", "Unicorn Iron on Patch", "Crafts & Sewing", 499, 3]);
Remove Ecommerce item

To remove an e-commerce item (for example to track changes in the user’s cart using trackEcommerceCartUpdate), use the removeEcommerceItem function:

_paq.push(["removeEcommerceItem", productSKU]);

Note

This function does not send any data to the Analytics. It only prepares E-commerce cart/order state to be sent with trackEcommerceOrder or trackEcommerceCartUpdate.

productSKU

Required string Product stock-keeping unit.

Warning

Product SKU, names and categories should be URL encoded.

Warning

The state of the cart is not maintained across the visit. You must add all products after each page view.

Example of usage:

_paq.push(["removeEcommerceItem", "craft-311"]);
Clear Ecommerce items

To clear all e-commerce items (for example to track changes in the user’s cart using trackEcommerceCartUpdate), use the clearEcommerceCart function:

_paq.push(["clearEcommerceCart"]);

Note

This function does not send any data to the Analytics. It only prepares E-commerce cart/order state to be sent with trackEcommerceOrder or trackEcommerceCartUpdate.

Warning

The state of the cart is not maintained across the visit. You must add all products after each page view.

Example of usage:

_paq.push(["clearEcommerceCart"]);
Tracking Ecommerce order

To successfully track the e-commerce order(s) (on the checkout page, for example) use the trackEcommerceOrder function:

_paq.push(["trackEcommerceOrder", orderId, orderGrandTotal, orderSubTotal, orderTax, orderShipping, orderDiscount]);
orderId

Required string Unique order ID.

orderGrandTotal

Required number Order Revenue grand total - tax, shipping and discount included.

orderSubTotal

Optional number Order subtotal - without shipping.

orderTax

Optional number Order tax amount.

orderShipping

Optional number Order shipping costs.

orderDiscount

Optional number Order discount amount.

Example of usage:

_paq.push(["trackEcommerceOrder", "3352", 499, 399, 0, 100]);
Updating cart

To update the user cart (when the user adds new products or removes them from cart) use the trackEcommerceCartUpdate function:

_paq.push(["trackEcommerceCartUpdate", cartAmount]);
cartAmount

Required number Cart amount (sum of products).

Warning

Before updating the tracking cart, be sure to add all products in the cart by using addEcommerceItem first (including the ones that were previously in the cart). Then, use this function.

Example of usage:

_paq.push(["trackEcommerceCartUpdate", 250]);
Tracking product / category view

If you wish to track when the user enters the product site or is browsing products category, use the setEcommerceView function:

_paq.push(["setEcommerceView", productSKU, productName, productCategory, productPrice]);
productSKU

Required string/boolean Product stock-keeping unit. False for tracking category.

productName

Optional string/boolean Product name. False for tracking category.

productCategory

Optional Array<string>|string Product category, can be written as Array with up to 5 elements.

productPrice

Optional number Product price.

Warning

Product SKU, names and categories should be URL encoded.

Example of usage:

_paq.push(["setEcommerceView", "craft-311", "Unicorn Iron on Patch", "Crafts & Sewing", 499]);
Custom Variables

Deprecated since version 5.5: We strongly advise using custom dimensions instead.

Adding / Editing Custom Variable

To set a custom variable that can be used later, use the setCustomVariable function:

_paq.push(["setCustomVariable", index, name, value, scope]);
index

Required number Index from 1 to 5 where the variable is stored

name

Required string Name of the variable

value

Optional string Value of the variable limited to 200 characters.

scope

Optional string Scope of the variable, “visit” or “page”. The default value is "visit"

Note

A Custom Variable with the scope set on “visit” will be saved for visit, you don’t need to save it for every page.

Warning

Index is separate for each variable scope.

Example of usage:

_paq.push(["setCustomVariable", 1, "AspectRatio", "16:9", "visit"]);
Removing Custom Variable

To remove the custom variable, you can use the deleteCustomVariable function:

_paq.push(["deleteCustomVariable", index, scope]);
index

Required number Index from 1 to 5 where the variable is stored

scope

Optional string Scope of the variable, “visit” or “page”. The default value is "visit"

Example of usage:

_paq.push(["deleteCustomVariable", 1, "visit"]);
Accessing Custom Variable

You can access custom variables by providing a function that will use the getCustomVariable function:

_paq.push([ function() {
    var customVariable = this.getCustomVariable(index, scope );
}]);
getCustomVariable(index[, scope])
Arguments:
  • index (number) – Required Number from 1 to 5 where variable is stored
  • scope (string) – Optional Scope of the variable, “visit” or “page”. Default value is "visit"

Example of usage:

_paq.push([ function() {
    var customVariable = this.getCustomVariable(1, "visit" );
    console.log(customVariable);
}]);
Custom Dimensions
Tracking Custom Dimension

If you wish to set a custom dimension to use it in tracking functions, use the setCustomDimensionValue function:

_paq.push(["setCustomDimensionValue", customDimensionID, customDimensionValue]);
customDimensionID

Required number ID of dimension

customDimensionValue

Required string Value of Custom Dimension - limited to 255 characters.

Warning

When you set a Custom Dimension, its value will be used in all tracking requests within a page load.

Warning

This function does not send any data to the Analytics. It prepares a Custom Dimension to be sent with following events (e.g. page view, ecommerce events, outlink or download events).

Example of usage:

_paq.push(["setCustomDimensionValue", 3, "loginStatus"]);
Tracking Custom Dimension (legacy)

Deprecated since version 15.3: Function setCustomDimension() is deprecated due to difficulty of use (passed values should be URL encoded). Please use setCustomDimensionValue() instead.

If you wish to set a custom dimension to use it in tracking functions, use the setCustomDimension function:

_paq.push(["setCustomDimension", customDimensionID, customDimensionValue]);
customDimensionID

Required number ID of dimension

customDimensionValue

Required string Value of Custom Dimension - limited to 255 characters. The value provided to the function should be URL encoded.

Warning

When you set a Custom Dimension, that value will be used in all tracking requests within a page load.

Warning

This function does not send any data to the Analytics. It sets a Custom Dimension to be sent with following events (e.g. page view, ecommerce events, outlink or download events).

Example of usage:

_paq.push(["setCustomDimension", 3, "loginStatus"]);
Retrieving Custom Dimension

You can access custom dimension by providing a function that will use the getCustomDimensionValue function:

_paq.push([ function() {
    var customDimension = this.getCustomDimensionValue(index);
}]);
getCustomDimensionValue(index)
Arguments:
  • index (number) – Required Index of custom dimension

Example of usage:

_paq.push([ function() {
    var customDimension = this.getCustomDimensionValue(1);
    console.log(customDimension);
}]);
Retrieving Custom Dimension (legacy)

Deprecated since version 15.3: Function getCustomDimension() is deprecated due to the difficulty of use (returned values should be URL encoded). Please use getCustomDimensionValue() instead.

You can access custom dimension by providing a function that will use the getCustomDimension function:

_paq.push([ function() {
    var customDimension = this.getCustomDimension(index);
}]);
getCustomDimension(index)
Arguments:
  • index (number) – Required Index of custom dimension

Example of usage:

_paq.push([ function() {
    var customDimension = this.getCustomDimension(1);
    console.log(customDimension);
}]);
Content Tracking

Content Tracking tracks how many times specific elements were rendered/visible. It can be used to measure if the ad placement was visible or if the user saw the end of an article.

To track content, it has to have the data-track-content attribute or piwikTrackContent CSS class attached to it.

Tracking all content impressions within a page

To track all content impression, you can use the trackAllContentImpressions function. If this function is invoked multiple times, it will not send duplicated data unless the trackPageView was used between invocations:

_paq.push(["trackAllContentImpressions"]);
Tracking all visible content impressions

To track all visible content impressions you can use the trackVisibleContentImpressions function.

Code:

_paq.push(["trackVisibleContentImpressions", checkOnScroll, watchInterval]);
checkOnScroll

Optional boolean If true, it will check new visible content impressions on the scroll event. Default: true.

Note

It will not detect content blocks placed in a scrollable element.

watchInterval

Optional number Interval, in milliseconds between checking for new visible content. Periodic checks can be disabled for performance reasons by setting 0. Default value: 750.

Warning

Both options cannot be changed after the initial setup.

Example of usage:

_paq.push(["trackVisibleContentImpressions", true]);

Example of usage:

_paq.push(["trackVisibleContentImpressions", false, 500]);
Tracking only content impressions for specific page part

To track impressions on part of a webpage that will be populated after a page load, you can use the trackContentImpressionsWithinNode:

_paq.push(["trackContentImpressionsWithinNode", domNode]);
domNode

Required domNode DOM element that will have impression DOM elements with data-track-content attribute

It can be used with trackVisibleContentImpressions to track only visible content impressions

Example of usage:

var element = document.querySelector("#impressionContainer");
_paq.push(["trackContentImpressionsWithinNode", element]);
Track interactions manually with auto detection

If you wish to trigger an interaction manually (for example on click event), you can do it using trackContentInteractionNode, just add this code in the action you want to track:

_paq.push(["trackContentInteractionNode", domNode, contentInteraction]);
domNode

Required domNode Node marked as content block or containing content blocks. If no content block is found - nothing will be tracked.

contentInteraction

Optional string Name of interaction (e.g. "click"). Default value: "Unknown".

Example of use

<button onClick="function(){_paq.push(['trackContentInteractionNode', this, 'clicked']);}">Click me!</button>
Track impression manually

If you wish to trigger tracking impressions entirely manually, you can use the trackContentImpression:

_paq.push(["trackContentImpression", contentName, contentPiece, contentTarget]);
contentName

Required string Name of Content Impression

contentPiece

Required string Name of Content Impression Piece

contentTarget

Required string URL of Content Impression Target

Example of use:

_paq.push(["trackContentImpression", "trackingWhitepaper", "document", "http://cooltracker.tr/whitepaper"]);
Track user interaction manually

If you wish to trigger tracking interactions entirely manually, you can use the trackContentInteraction. Use it as a function inside listener on event:

_paq.push(["trackContentInteraction", contentInteraction, contentName, contentPiece, contentTarget]);
contentInteraction

Required string Name of interaction (e.g. "click").

contentName

Required string Name of Content Impression

contentPiece

Required string Name of Content Impression Piece

contentTarget

Required string URL of Content Impression Target

Example of use:

_paq.push(["trackContentImpression", "clicked", "trackingWhitepaper", "document", "http://cooltracker.tr/whitepaper"]);

Warning

Use this function in conjunction with trackContentImpression, as it can only be mapped with an impression by linking contentName. It does not map automatically as trackContentInteractionNode.

User ID Management

User ID enables merging user data that is collected between many devices and browsers.

Setting UserId

You must provide unique user-id for every user. To set user ID for tracked data use setUserId function:

_paq.push(["setUserId", userID]);
userID

Required string Unique, non-empty permanent ID of the user in application.

Reset UserId

When UserId becames unavailable anymore (eg. user logged out) you may clean the value out with resetUserId function:

_paq.push(["resetUserId"]);
Miscellaneous
Custom page name

We are using the current page URL as the page title. To change this use the setDocumentTitle function:

_paq.push(["setDocumentTitle", title]);
title

Required string Title to show instead of URL

Example of usage:

_paq.push(["setDocumentTitle", document.title]);
Measuring user time spent on web page

When the user will visit only one page during a session, we will assume that his total time spent on the website was 0 ms. To measure session time more accurately you can use the enableHeartBeatTimer function:

_paq.push(["enableHeartBeatTimer"]);

Example of usage:

_paq.push(["enableHeartBeatTimer"]);

Note

First heart beat will be sent after 15 seconds and each heart beat following it will sent with longer and longer intervals (up to 5 minute ceiling). When page will loose focus, heart beats will be paused until focus is restored. Heart beats will stop after 30 minutes from last page view.

Tracking internal searches

To track search requests on your site use the trackSiteSearch function:

_paq.push(["trackSiteSearch", keyword, category, searchCount, dimensions]);
keyword

Optional string Keyword that was searched

category

Optional string Category seleted in search engine - you can set it to false when not used.

searchCount

Optional number Results on the results page - you can set it to false when not used.

dimensions

Optional object Custom dimension that should be tracked with this action. Can be multiple dimensions. Written as object property using dimension{ID} notation.

Example:

{
   dimension1: "example value",
   dimension2: "example value"
}

Example of usage:

_paq.push(["trackSiteSearch", "test", false, 20]);
Tracking user anonymously

To track visitor anonymously (without consent) use the setUserIsAnonymous function:

_paq.push(["setUserIsAnonymous", isAnonymous]);
isAnonymous

Required boolean Flag that sets anonymous tracking on and off

Example of usage:

_paq.push(["setUserIsAnonymous", true]);

To disable tracking user anonymously (after visitor gave consent) use deanonymizeUser function:

_paq.push(["deanonymizeUser"]);
Send ping request on demand

Ping method sends request that will update session values without creating new event or page view. Most common use for this method is update of session custom dimensions or custom variables.

Example of usage:

_paq.push(["ping"]);
Gathering navigation timing page performance metrics

To set up page performance metrics gathering use the setTimingDataSamplingOnPageLoad function:

_paq.push(["setTimingDataSamplingOnPageLoad", updateTimingDataOnPageLoadSampling]);
updateTimingDataOnPageLoadSampling

Required integer Value between 1 and 100 describing the percentage for data sampling

It sets another request triggered onLoad, after trackPageView setting timing data. Normally we try to use trackPageView as soon as possible, not to lose any actions but since it’s usually before the full page was loaded then we don’t have complete data about timing. You may either trigger trackPageView after onLoad event or enable this option so the followup request containing all timing values is sent after onLoad.

Argument to this function represents data sampling percentage (with possible integer values between 0 and 100).

Example of usage:

_paq.push(["setTimingDataSamplingOnPageLoad", 0]); // disables timing data collection
_paq.push(["setTimingDataSamplingOnPageLoad", 5]); // this is the default setting, uses 5% data sampling
_paq.push(["setTimingDataSamplingOnPageLoad", 30]); // enables 30% data sampling (only around 30% of all tracked actions will collect timing data if possible)
_paq.push(["setTimingDataSamplingOnPageLoad", 100]); // enables 100% data sampling (which means that all tracked actions will collect timing data if possible)

Note

In order for this setting to make effect setTimingDataSamplingOnPageLoad() should be used before the trackPageView() function

Note

If enabled, timing data is collected only when page view lasted longer than the time it takes the page to load no partial information is stored, all metrics or nothing

Tracker Object Functions

This document describes all the functions available for the Tracker object and how to create its instances. This enables users to track multiple Trackers at once.

Accessing Tracker Object

To access Tracker object instance you must use the Piwik.getTracker function

Piwik.getTracker(trackerUrl, siteId)

Getter for Analytics Tracker instance.

Arguments:
  • trackerUrl (string) – Required URL for Tracker
  • siteId (string) – Required Site ID that will be linked to tracked data.
Returns:

Analytics Tracker instance

To access internal instance of the Tracker used for asynchronous tracking you must use the Piwik.getAsyncTracker function

Piwik.getAsyncTracker(trackerUrl, siteId)

Getter for Analytics Tracker instance.

Arguments:
  • trackerUrl (string) – Required URL for Tracker
  • siteId (string) – Required Site Id that will be linked to tracked data.
Returns:

Analytics Tracker instance

Tracking functions

trackPageView([customPageTitle])

Tracks a visit on the page that the function was run on.

Arguments:
  • customPageTitle (string) – Optional Custom page title, for example document.title
trackEvent(category, action[, name, value])

Tracks events that should not trigger on page loading, but only when user performs an action

Arguments:
  • category (string) – Required Category of event.
  • action (string) – Required Event action, for example "link click".
  • name (string) – Optional Event name, for example "Cancel button".
  • value (number) – Optional Event value.
trackGoal(idGoal[, customRevenue, customData])

Manually tracks goal (conversion).

Arguments:
  • idGoal (int/string) – Required Id of goal.
  • customRevenue (int/float) – Optional Revenue value
  • customData (mixed) – Optional Object with Custom dimensions.
trackSiteSearch(keyword[, category, resultCount])

The function that tracks internal site searches.

Arguments:
  • keyword (string) – Required String containing keyword that was searched.
  • category (string/boolean) – Optional String with category selected in search engine, can set it to false when not used.
  • searchCount (number/boolean) – Optional Number of results on the results page, can be set to false when not used.
enableHeartBeatTimer()

When the user will visit only one page during a session, we will assume that his total time spent on the website was 0 ms. To measure session time more accurately you can use the enableHeartBeatTimer function

Note

First heart beat will be sent after 15 seconds and each heart beat following it will sent with longer and longer intervals (up to 5 minute ceiling). When page will loose focus, heart beats will be paused until focus is restored. Heart beats will stop after 30 minutes from last page view.

enableCrossDomainLinking()

The function that will enable cross domain linking. That way visitors across domains will be linked.

setCrossDomainLinkingTimeout(timeout)

The function will change default time in which two visits across domains will be linked.

Arguments:
  • timeout (number) – Required Time in seconds in which two visits across domains will be linked. Default is 180.
getCrossDomainLinkingUrlParameter()

Returns the query parameter that can be appended to link URLs so cross domain visits can be detected. If your application creates links dynamically, then you’ll have to add this query parameter manually to those links (since the JavaScript tracker cannot detect when those links are added).

Eg:

var url = 'http://myotherdomain.com/?' + piwikTracker.getCrossDomainLinkingUrlParameter(); $element.append('<a href="' + url + '"/>');

Ecommerce tracking

addEcommerceItem(productSKU[, productName, productCategory, price, quantity])

The function that adds ecommerce item, can be used when adding and removing items from cart.

Arguments:
  • productSKU (string) – Required String with product stock-keeping unit.
  • productName (string) – Optional String with product name.
  • productCategory (Array<string>|string) – Optional Product category, can be written as Array with up to 5 elements.
  • price (string) – Optional String with product price.
  • quantity (string) – Optional String with product quantity.
removeEcommerceItem(productSKU)

The function that removes ecommerce item, can be used when removing items from cart.

Arguments:
  • productSKU (string) – Required String with product stock-keeping unit.
clearEcommerceCart()

The function that clears all ecommerce items, can be used when cart is deleted.

getEcommerceItems()

The function that returns all ecommerce items, can be used to check state of tracked cart.

Response example:

{“craft-311”:[“craft-311”,”Unicorn Iron on Patch”,”Crafts & Sewing”,”499”,”3”]}
Returns:Object containing all tracked items (format: Object<productSKU, Array[productSKU, productName, productCategory, price, quantity]>).
trackEcommerceOrder(orderId, orderGrandTotal[, orderSubTotal, orderTax, orderShipping, orderDiscount])

The function that tracks Ecommerce order, also tracks all items previously added.

Arguments:
  • orderId (string) – Required Unique order ID.
  • orderGrandTotal (number) – Required Order Revenue grand total - tax, shipping and discount included.
  • orderSubTotal (number) – Optional Order subtotal - without shipping.
  • orderTax (number) – Optional Order tax amount.
  • orderShipping (number) – Optional Order shipping costs.
  • orderDiscount (number) – Optional Order discount amount.
trackEcommerceCartUpdate(grandTotal)

The function that tracks the shopping cart value. Use this each time there is a change in cart as the last function after adding cart items.

Arguments:
  • grandTotal (number) – Required Order Revenue grand total - tax, shipping and discount included.
setEcommerceView(productSKU[, productName, productCategory, productPrice])

The function to track product or category page view, must be followed by the trackPageView function.

Arguments:
  • productSKU (string) – Required String with product stock-keeping unit.
  • productName (string) – Optional String with product name.
  • productCategory (Array<string>|string) – Optional Product category, can be written as Array with up to 5 elements.
  • price (string) – Optional String with product price.

Custom variables

Deprecated since version 5.5: We strongly advise using custom dimensions instead.

setCustomVariable(index, name, value, scope)

The function that sets a custom variable to be used later.

Arguments:
  • index (string) – Required Number from 1 to 5 where variable is stored.
  • name (string) – Required Name of the variable.
  • value (string) – Required Value of the variable.
  • scope (string) – Required Scope of the variable, "visit" or "page".
deleteCustomVariable(index, scope)

The function that will delete a custom variable.

Arguments:
  • index (string) – Required Number from 1 to 5 where variable is stored.
  • scope (string) – Required Scope of the variable, "visit" or "page".
getCustomVariable(index, scope)

The function that will return the value of custom variable.

Arguments:
  • index (string) – Required Number from 1 to 5 where variable is stored.
  • scope (string) – Required Scope of the variable, "visit" or "page".
storeCustomVariablesInCookie()

The function will enable storing "visit" type custom variables in a first party cookie. That will enable getting them via the getCustomVariable function.

Custom dimensions

setCustomDimensionValue(customDimensionId, customDimensionValue)

New in version 15.3.

The function that sets a custom dimension to be used later.

Arguments:
  • customDimensionId (string) – Required Id of custom dimension.
  • customDimensionValue (string) – Required Value of custom dimension.
setCustomDimension(customDimensionId, customDimensionValue)

Deprecated since version 15.3: Function setCustomDimension() is deprecated due to the difficulty of use (passed values should be URL encoded). Please use setCustomDimensionValue() instead.

Function that sets a custom dimension to be used later.

Arguments:
  • customDimensionId (string) – Required Id of custom dimension.
  • customDimensionValue (string) – Required Value of custom dimension (value should be URL encoded).
deleteCustomDimension(customDimensionId)

The function that will delete a custom dimension.

Arguments:
  • customDimensionId (string) – Required Id of custom dimension.
getCustomDimensionValue(customDimensionId)

New in version 15.3.

The function that will return the value of custom dimension.

Arguments:
  • customDimensionId (string) – Required Id of custom dimension.
Returns:

Value set with setCustomDimensionValue()
Return type:

string
getCustomDimension(customDimensionId)

Deprecated since version 15.3: Function getCustomDimension() is deprecated due to the difficulty of use (returned values should be URL encoded). Please use getCustomDimensionValue() instead.

The function that will return the value of custom dimension.

Arguments:
  • customDimensionId (string) – Required Id of custom dimension.
Returns:

Value set with setCustomDimension()
Return type:

string

Content Tracking

Impressions
trackAllContentImpressions()

The function that will scan DOM for content blocks and tracks impressions after all page will load.

trackVisibleContentImpressions([checkOnScroll, watchInterval])

The function that will scan DOM for all visible content blocks and will track these impressions.

Arguments:
  • checkOnScroll (boolean) – Optional Enables tracking content blocks that will be visible after scroll event.
  • watchInterval (number) – Optional Interval, in milliseconds between checking for new visible content. Periodic checks can be disabled for performance reasons by setting 0. Default value: 750.
trackContentImpressionsWithinNode(domNode)

The function that will scan domNode (with its children) for all content blocks and will track impressions.

Arguments:
  • domNode (domNode) – Required DOM node with content blocks (with data-track-content attribute) inside.
trackContentImpression(contentName, contentPiece, contentTarget)

The function that manually tracks content impression.

Arguments:
  • contentName (string) – Required String containing name of Content Impression.
  • contentPiece (string) – Required String containing name of Content Impression Piece.
  • contentTarget (string) – Required String containing URL of Content Impression Target.
logAllContentBlocksOnPage()

The function that will print all content blocks in the console for debugging purposes.

Interactions
trackContentInteractionNode(domNode[, contentInteraction])

The function that tracks interaction within domNode. This can be used as a function inside the onClick attribute.

Arguments:
  • domNode (domNode) – Required Node marked as content block or containing content blocks. If no content block will be found - nothing will be tracked.
  • contentInteraction (string) – Optional Name of interaction (e.g. "click"). Default value: "Unknown".
trackContentInteraction(contentInteraction, contentName, contentPiece, contentTarget)

The function that tracks content interaction using the given data.

Arguments:
  • contentInteraction (string) – Required Name of interaction (e.g. "click").
  • contentName (string) – Required Name of Content Impression.
  • contentPiece (string) – Required Name of Content Impression Piece.
  • contentTarget (string) – Required URL of Content Impression Target.

User ID and Visitor ID Management

User ID
getUserId()

The function that will return user ID.

setUserId(userId)

The function that will set user ID to this user.

Arguments:
  • userId (string) – Required Unique, non-empty string preserved for each user.
resetUserId()

The function that will reset user ID value.

Visitor ID
getVisitorId()

The function that will return 16 characters ID for the visitor.

getVisitorInfo()

The function that will return visitor information in an array:

  • new visitor flag indicating new (1) or returning (0) visitor
  • visitor ID (UUID)
  • first visit timestamp (Unix epoch time)
  • previous visit count (0 for first visit)
  • current visit timestamp (Unix epoch time)
  • last visit timestamp (Unix epoch time or '' if N/A)
  • last e-commerce order timestamp (Unix epoch time or '' if N/A)

Tracking cookies management

Cookies that are used by analytics are first party cookies.

disableCookies()

The function that will disable all first party cookies. Existing ones will be deleted in the next page view.

enableCookies()

The function that will enable all first party cookies. Cookies will be created on first sent tracking request.

Note

Tracker has cookies enabled by default.

deleteCookies()

The function that will delete existing tracking cookies after the next page view.

hasCookies()

The function that will return true if cookies are enabled in this browser.

setCookieNamePrefix(prefix)

The function that will set the prefix for analytics tracking cookies. Default is "_pk_"

Arguments:
  • prefix (string) – Required String that will replace default analytics tracking cookies prefix.
setCookieDomain(domain)

The function that will set the domain for the analytics tracking cookies.

Arguments:
  • domain (string) – Required Domain that will be set as cookie domain. For enabling subdomain you can use wildcard sign or dot.
setCookiePath(path)

The function that will set the analytics tracking cookies path.

Arguments:
  • path (string) – Required Path that will be set, default is "/"
setSecureCookie(bool)

The function that will toggle the Secure cookie flag on all first party cookies (if you are using HTTPS).

Arguments:
  • bool (boolean) – Required If set to true it will add Secure cookie flag.
setVisitorCookieTimeout(seconds)

The function that will set the expiration time of visitor cookies.

Arguments:
  • seconds (number) – Required Seconds after which the cookie will expire. Default is 13 months.
setReferralCookieTimeout(seconds)

The function that will set the expiration time of referral cookies.

Arguments:
  • seconds (number) – Required Seconds after which the cookie will expire. Default is 6 months.
setSessionCookieTimeout(seconds)

The function that will set the expiration time of session cookies.

Arguments:
  • seconds (number) – Required Seconds after which the cookie will expire. Default is 30 minutes.
setVisitorIdCookie()

The function that will set cookie containing analytics ID.

Note

It’s needed only when tracker instance is created without use of _paq.push() and script needs to know analytics ID before first tracking request is sent. Make sure that it is called after all methods that configure cookie are called (e.g. setCookieNamePrefix(), setCookieDomain(), setCookiePath(), etc.).

Tracker Configuration

setDocumentTitle([title])

The function that will set the document tile that is being sent with tracking data.

Arguments:
  • title (string) – Optional String that will override default document.title
setDomains(domains)

The function that will set an array of domains to be treated as local. Sub-domain wildcards are supported (e.g. *.example.com).

Arguments:
  • domains (array<string>) – Required Array of hostnames written as strings.
setCustomUrl(customUrl)

The function that will override tracked page URL. Tracker will use current page URL if custom URL was not set.

Arguments:
  • customUrl (string) – Required Value that will override default URL.
setReferrerUrl(url)

The function that will override the detected HTTP referrer.

Arguments:
  • url (string) – Required Value that will override HTTP referrer.
setApiUrl(url)

The function that will set the Analytic’s HTTP API URL endpoint. Usually the root directory of analytics.

Arguments:
  • url (string) – Required Path to Analytic’s HTTP API URL
getPiwikUrl()

The function that will return the Analytic’s server URL.

getCurrentUrl()

The function that will return the current URL of the page. The custom URL will be returned if set.

discardHashTag(enableFilter)

The function that will set tracker to include or remove URL fragment identifier from tracked URLs.

Arguments:
  • enableFilter (boolean) – Required If set to true, URL fragment identifier will be removed from tracked URLs.
setGenerationTimeMs(generationTime)

The function that overrides DOM Timing API provided time needed to download the page.

Arguments:
  • generationTime (number) – Required Time that will take to download page, in milliseconds.
appendToTrackingUrl(appendToUrl)

The function that will append a custom string to the tracking URL.

Arguments:
  • appendToUrl (string) – Required String that will be added to the tracking URL.
setDoNotTrack(enable)

The function that will disable tracking users who set the Do Not Track setting.

Arguments:
  • enable (boolean) – Required When set to true tracking wont occur.
killFrame()

The function that will block a site from being iframed.

redirectFile(url)

The function that will force the browser to load URL if the tracked web page was saved as a file.

Arguments:
  • url (string) – Required URL that should be loaded.
setCampaignNameKey(name)

The function that will set campaign name parameters.

Arguments:
  • name (string) – Required Campaign name.
setCampaignKeywordKey(keyword)

The function that will set campaign keyword parameters.

Arguments:
  • keyword (array<string>) – Required Keyword parameters.

Anonymization

setUserIsAnonymous(isAnonymous)

The function that will set user anonymous tracking.

Arguments:
  • isAnonymous (boolean) – Required Flag that sets anonymous tracking on and off.
deanonymizeUser()

The function that will disable user anonymous tracking and send deanonymization request.

Advanced Usage

ping()

Ping method sends request that will update session values without creating new event or page view. Most common use for this method is update of session custom dimensions or custom variables.

addListener(domElement)

The function will add a click listener to link element.

Arguments:
  • domElement (DOMElement) – Required Element that click will trigger logging the click automatically.
setRequestMethod(method)

The function that will set the request method.

Arguments:
  • method (string) – Required Method that will be used in requests. "GET" or "POST" are supported. The default is "GET"
setCustomRequestProcessing(function)

The function that will process the request content. The function will be called once the request (query parameters string) has been prepared, and before the request content is sent.

setRequestContentType(contentType)

The function that will set tracking requests Content-Type header. Used when tracking uses the "POST" method (set by setRequestMethod).

Arguments:
  • contentType (string) – Required Content-Type value to be set.
customCrossDomainLinkDecorator(urlDecorator)

The function that set custom cross domain decorator used on links to pass visitor ID via URL (used by enableCrossDomainLinking()). It will be later parsed by customCrossDomainLinkVisitorIdGetter().

Arguments:
  • urlDecorator (function) – function that will decorate URL with visitor ID passed by URL
urlDecorator(url, value, name)

Decorator function accepts link URL and visitor ID value and parameter name and returns URL containing visitor ID data.

Arguments:
  • url (string) – Required Link URL
  • value (string) – Required Value of visitor ID that should be passed via URL
  • name (string) – Required Name of visitor ID parameter used by tracker (can be set)
Returns:

Decorated URL or null (no change in URL)
Return type:

string|null

Note

Usage example: value send via URL query parameter (equivalent of default implementation).

_paq.push(['customCrossDomainLinkDecorator', function(url, value, name) {
    var parsedUrl = new URL(url);
    parsedUrl.searchParams.append(name, value);
    return parsedUrl.href;
}]);
customCrossDomainLinkVisitorIdGetter(urlParser)

The function that set custom cross domain URL parser (decorated by function set via customCrossDomainLinkDecorator()). It returns value of visitor ID parsed from page URL (used by enableCrossDomainLinking()).

Arguments:
  • urlParser (function) – function that will parse URL and return value of visitor ID passed through it.
urlParser(url, name)

Parser function that accepts page URL and visitor ID parameter name and returns visitor ID value.

Arguments:
  • url (string) – Required page URL
  • name (string) – Required name of visitor ID param used by tracker (can be set)
Returns:

Visitor ID value (parsed from URL)
Return type:

string

Note

Usage example: value send via URL query parameter (equivalent of default implementation).

_paq.push(['customCrossDomainLinkVisitorIdGetter', function(url, name) {
    return (new URL(url)).searchParams.get(name) || '';
}]);
enableJSErrorTracking()

Enables tracking of unhandled JavaScript errors

Note

Browsers may limit information about error details if it occurs in script loaded from different origin (see details).

HTTP API

Tracking HTTP API allows sending to analytics information about Visitors page views, events and visits.

Deprecated since version 5.5.1: Endpoint /piwik.php is moved to /ppms.php. The old endpoint still works, but its support will be disabled at some point.

Web Log Analytics

Set up log import

This step requires a little more familiarity with Bash, and around 4 to 10 hours of time depending on the volume of data.

You need to run the Log Importer tool with the correct parameters. Some of them must be present, while others are optional.

Sample command:

import_logs.py --url=https://demo.piwik.pro --token-auth=XXXXXXXXXXXXXXXXXXXXXXXXXXXXX --enable-static --enable-bots --show-progress --idsite=X --recorders=2 --recorder-max-payload-size=50 sample.log
--url=https://demo.piwik.pro

This is a mandatory parameter which points to the location of your Piwik instance

--token-auth=XXXXXXXXXXXXXXXXXXXXXXXXXXXXX

Authentication token with superuser rights

--idsite=X

Defines the Site ID of the website. It can be either integer (eg. 1) or UUID (eg. 99e33528-8da4-46d8-be90-a62bfb3a7bba).

There are many other options that can be added to this script, which are described in the Add parameters to log import.

Once the log importer tool finishes parsing and uploading logs to your Piwik instance, you will have to wait for the archiving process to populate the Piwik reports with new data.

The time needed for this process depends on the amount of the data you’ve uploaded and in rare cases may even take a couple of days (for example, uploading years of historical data), but usually it is a matter of around an hour.

If you plan to import logs on a regular basis it is advised to setup a scheduled job using a tool such as CRON.

Exclude log lines

There are several methods allowing you to exclude particular log lines or visitors from being tracked:

  • You can exclude specific IP addresses or IP ranges from being tracked. To configure excluded IPs, log into Piwik as a superuser, then click Administration > Websites.
  • Excluding lines from specific IP or IP ranges – this can be done the same way as in the default tracking method in Piwik (by adding an excluded IP or IP range in the Administration -> Websites menu)
  • You can exclude visitors based on their User Agent HTTP headers by using –useragent-exclude
  • You can also provide a sole hostname that you would like to import from. This means that all the logs from other hosts will be ignored. The parameter allowing this is: –hostname
  • It is also possible to exclude specific log lines where the URL path matches a particular URL path. See the option –exclude-path

If you need to add multiple paths or hostnames, you will need to add these parameters multiple times.

Add parameters to log import

The Web Log Analytics script does not track static files (JS, CSS, images, etc.). It also excludes all bot traffic.

Use the following commands to enable tracking of these elements:

  • –enable-bots This enables tracking of search/spam bots via Piwik. Just add a custom variable with the bot’s name. The User-agent field is examined to determine whether a log line comes from a bot or a real user.
  • –enable-static Specifies tracking of all static files (images, JS, CSS) in Piwik PRO.
  • –enable-http-redirects This tracks HTTP redirects as page views, with a custom title and custom variable.
  • –enable-reverse-dns Activates reverse DNS, which is used in generating the Visitors > Providers report. NOTE: this may lead to a serious drop in performance as reverse DNS is very slow.
  • –recorders=N Sets a specific number of threads. We recommend matching it to the number of CPU cores in the system.
  • –recorder-max-payload-size=N The importer uses the Piwik PRO bulk tracking feature in order to boost speed. Adjust the number of pageviews (or log lines) to see what generates the best performance.

More information about log import parameters can be found using the help parameter:

import_logs.py --help

Import data with server log analytics and standard JavaScript simultaneously

JavaScript Tracking and web server log file analytics can be used at the same time, on the condition that data is recorded for each method in a separate Piwik PRO website.

To avoid double counts of visits, follow these steps:

  1. Create a new website in Piwik PRO with a name, for example, example.com (log files).
  2. Record the website ID of this new website. The website ID will be used for importing log file data.
  3. In the command line, force all requests from log files to be recorded in a specific website ID via the command –idsite=X.

Reprocess reports after the log import

Note

Information in this section doesn’t apply to Piwik PRO cloud, only to the on-premises Piwik PRO web analytics stack.

Your first run of Log Analytics will potentially import a very large amount of historical data, even months or years worth.

After this first process is completed, run this command to archive all historical reporting data:

./console core:archive --force-all-websites --force-all-periods=31557600 --force-date-last-n=1000 --piwik-domain=demo.piwik.pro

Next, place the following command into a cron to process archives of logs imported at hourly or daily intervals:

./console core:archive --piwik-domain=demo.piwik.pro

If you are planning to process a very large volume of initial data in your first run, please contact us at support@piwik.pro for help.

Technical requirements

Technical requirements for running Web Log Analytics:

  • Access to the server or server logs – for example via SSH
  • Python 3.5+ – older versions (e.g. 2.6 or 2.7) are not supported. Most often you’ll want to import your data straight from the server where it is created. To do this, you’ll need to be able to run a Python script on the machine that will send the logs to Piwik PRO.
  • Log Importer tool – this is a script written in Python ensuring that logs are sent to your Piwik instance.

Supported log formats:

  • all default log formats for: Nginx, Apache, IIS, Tomcat
  • all common log formats like: NCSA Common log format, Extended log format, W3C Extended log files, Nginx JSON
  • log files of some popular Cloud Saas services: Amazon CloudFront logs, Amazon S3 logs
  • streaming media server log files such as: Icecast
  • log files with and without the virtual host will be imported

Audience Manager

Profile data

key type description
id uuid

ID of profile.

Example:

"d9a614a1-1234-11ea-a72c-0202c0f2d936"
website_id uuid

ID of the website.

Example:

"5dff7262-731e-291d-ad23-d1aea83ecd51"
user_id string

Value of user id from the Analytics.

Example:

"ff1063df11"
email string

Email address of the user (detected from submitted form or imported from e.g. CSV).

Example:

"test@example.com"
analytics_visitor_id string

Analytics ID of the user. Value of cookie analytics_visitor_id.

Example:

"b3d31070825871e1"
analytics_visitor_ids list

List of analytics_visitor_ids.

Example:

["d40bb72cc59e9ef3", "b98d365b1d464326"]
device_ids list

List of device IDs.

Example:

["432fdsl4d", "431fdsl4d"]
attributes dict

Key-value dict that contains all data about the user collected from submitted forms and data imports.

Example:

{
    "age_group": "12-18",
    "occupation": "wizard"
}
forms dict

Key-value dict that contains timestamps and urls of submitted forms (i.e. the most recent submission for each form id).

Example:

{
    "checkout_form": {
        "timestamp": "2017-01-01T12:10:30Z",
        "url": "http://www.example.com/checkout"
    },
    "newsletter_form": {
        "timestamp": "2017-01-01T12:15:42Z",
        "url": "http://www.example.com/newsletter"
    }
}
analytics dict

Data captured from the Analytics. Flat structure (key, value), without nested dictionaries.

Example:

{
    'browser_name': 'Chrome',
    'browser_version': '8.0',
    'browser_language': 'Polish',
    'device_brand': '',
    'device_model': '',
    'device_type': 'desktop',
    'os': 'GNU/Linux',
    'os_version': 'UNK',
    'continent': 'Europe',
    'country': 'Poland (Europe)',
    'region': 'region',
    'city': 'City',
    'organization': 'Organization',
    'provider': 'example.org',
    'metro_code': '839',
    'campaign_name': 'CampaignName',
    'campaign_keyword': 'CampignKeyword',
    'campaign_source': 'CampaignSource',
    'campaign_medium': 'CampaignMedium',
    'campaign_content': 'CampaignContent',
    'campaign_id': '123'
    'referer_type': 'website',
    'referer_url': 'https://referer.example/',
    'referer_name': 'referer.example',
    'referer_keyword': 'keyword'
}
visits dict

Data captured from the Analytics.

Example:

{
    "last_visit": "2020-02-11T19:09:46.979906",
    "first_visit": "2020-02-11T19:09:28.331501"
}
goals dict

Goals captured from the Analytics. The keys are goal ids and the values are dicts containing goal stats.

Special key “all” contains aggregated values for all goals.

Example:

{
    "all": {
        "revenue": 92.0,
        "last_conversion": "2020-01-29T09:32:41+00:00",
        "last_revenue": 2.0,
        "conversion_count": 14
    },
    "1": {
        "revenue": 84.0,
        "last_conversion": "2020-01-29T09:32:41+00:00",
        "last_revenue": 2.0,
        "conversion_count": 10
    },
    "2": {
        "revenue": 8.0,
        "last_conversion": "2020-01-29T09:32:41+00:00",
        "last_revenue": 2.0,
        "conversion_count": 4
    }
}
ecommerce dict

Ecommerce conversions captured from the Analytics.

Example:

{
    "number_of_orders": 1,
    "last_conversion": "2011-12-03T10:15:30+01:00",
    "last_revenue": 12.50,
    "total_revenue": 08.32
}
updated_at date

Timestamp of the last update of the profile.

Example:

"2020-01-29T09:32:43.390962"
generic dict

Key-value dict with generic profile values.

Example:

{
  "total_revenue": 08.32
}

JavaScript API

This API provides access to information about users such as ID of audience they are part of and their attributes. It also allows you to update their attributes.

Loading snippet

Add the following snippet on your page to start using this API. It should be added just before the first API usage.

Changed in version 10.0: Loading snippet changed to allow multiple initializations. Now separate scripts can initiate and use this API without interference.

Configuration:

  • String XXX-XXX-XXX-XXX-XXX should be replaced with app ID (e.g. efcd98a5-335b-48b0-ab17-bf43f1c542be).
  • String https://your-instance-name.piwik.pro/ should be replaced with your PPAS instance address. (please note that it’s used in 2 places in the snippet).

Code:

<script>
    (function(a,d,g,h,b,c,e){a[b]=a[b]||{};a[b][c]=a[b][c]||{};if(!a[b][c][e]){a[b][c][e]=function(){(a[b][c][e].q=a[b][c][e].q||[]).push(arguments)};var f=d.createElement(g);d=d.getElementsByTagName(g)[0];f.async=1;f.src=h;d.parentNode.insertBefore(f,d)}})
    (window,document,"script","https://your-instance-name.piwik.pro/audiences/static/widget/audience-manager.api.min.js","ppms","am","api");

    ppms.am.api("create", "XXX-XXX-XXX-XXX-XXX", "your-instance-name.piwik.pro");
</script>

This code initializes the API interface in the following ways:

  1. Creates a <script> tag that asynchronously loads the Audience Manager API library.
  2. Initializes the global ppms.am.api command queue that schedules commands to be run when the API library is loaded.
  3. Schedules create command on ppms.am.api to initialize the API object with a basic PPAS configuration.

You can use the API command queue (ppms.am.api) immediately after step 3.

Command queue

Executing the snippet creates the following global function:

ppms.am.api(command, ...args)

Audience Manager API command queue.

Arguments:
  • command (string) – Command name.
  • args – Command arguments. The number of arguments and their function depend on command.
Returns:

Commands are expected to be run asynchronously and return no value.
Return type:

undefined

Commands

All commands work in context of the current user. Additionally they require communication with a PPAS server and are asynchronous. Callback functions are used to provide response value or information about errors.

Get list of audiences user belongs to

Fetches a list of audience IDs the user belongs to.

Code:

ppms.am.api("getAudiences", onFulfilled, onRejected);
onFulfilled(audience_list)

The fulfilment handler callback (called with result).

Arguments:
  • audience_list (Array<string>) –

    Required Array of audience IDs the user belongs to.

    Example:

    ["e8c6e873-955c-4771-9fd5-92c94577e9d9", "756e5920-422f-4d13-b73a-917f696ca288"]
onRejected(error_code)

The rejection handler callback (called with error code).

Arguments:
  • error_code (string) –

    Required Error code.

    Example:

    "server_error"
Check user membership in the audience

Checks if the user belongs to the audience.

Code:

ppms.am.api("checkAudience", audience_id, onFulfilled, onRejected);
audience_id

Required string ID of the checked audience.

Example:

"52073260-5861-4a56-be5e-6628794722ee"
onFulfilled(in_audience)

The fulfilment handler callback (called with result).

Arguments:
  • in_audience (boolean) –

    Required True when user is part of the audience, false otherwise.

    Example:

    true
onRejected(error_code)

The rejection handler callback (called with error code).

Arguments:
  • error_code (string) –

    Required Error code.

    Example:

    "server_error"
Get user attributes

Fetches the user profile attributes. The user have to be identified by analytics ID.

Note

In order to secure the PII data, no attribute is returned by default. You need to put each attribute you want to access on attribute whitelist before it is returned by this command. In order to do that, go to Audience Manager > Attributes tab and enable attribute for the public API access. It is your responsibility to make sure no user PII data will be available via API.

Code:

ppms.am.api("getAttributes", onFulfilled, onRejected);
onFulfilled(attributes)

The fulfilment handler callback (called with result).

Arguments:
  • attributes (Object<string,Object<string,(string|number|Array<string>)>>) –

    Required Object containing user attributes divided by source.

    • analytics - Object<string,string> Contains analytics attributes about the user (e.g. browser name, browser version, country).
    • attributes - Object<string,(string|number|Array<string>)> Contains custom attributes about the user (e.g. first name, last name, email).

    Example:

    {
    "analytics": {
        "browser_name": "chrome",
        "country": "us"
    },
    "attributes": {
        "favourite_brands": ["Alfa Romeo", "Aston Martin"],
        "age": 32,
        "first_name": "James",
        "last_name": "Bond"
    }
}
onRejected(error_code)

The rejection handler callback (called with error code).

Arguments:
  • error_code (string) –

    Required Error code.

    Example:

    "server_error"
Update user attributes

Creates or updates user custom attributes.

Note

Any attribute can be updated this way whether it is on the attribute whitelist or not.

Code:

ppms.am.api("updateAttributes", attributes, options);
attributes

Required Object<string,(string|number|Array<string>|object)> Object containing attributes to update:

  • key (string) - attribute name

  • value (string|number|Array<string>|object) - Value of the attribute. System will process it differently depending on its type:

    • string - overwrite the attribute value with the new value. If the attribute was not used before - creates new text attribute.

    • number - overwrite the attribute value with the new value. If the attribute was not used before - creates new numeric attribute.

    • Array<string> - overwrite the attribute value with the new set of values. If the attribute was not used before - creates new text attribute with a list of values.

    • object - ModificationAction using following format: {action: string, value: (string|number)}. It allows to manipulate attribute value using one of the following ModificationAction action values:

      • "set" - overwrite attribute value using the ModificationAction value. Works identically to the shorter versions using string, number or Array<string> types.

      • "add" - add the ModificationAction value (or 1, if not specified) to the attribute value.

        Note

        • Works only on numeric attributes.
        • ModificationAction value can be any number (including negative and fractional numbers).
        • If the attribute was not used before - creates new numeric attribute and sets its value to 0 before performing action.

      • "list-add" - add the ModificationAction value to the list of attribute values or extend single value attribute to a list of values. New value will be a list containing previous value(s) in addition to the added value.

        Note

        • Only string values are allowed on the list or can be extended to a list.
        • List values are unique. Adding value that already was on the list will not modify the list.

      • "list-remove" - remove the ModificationAction value from the list of attribute values or delete single value attribute. New value will be a list containing previous value(s) without the removed value.

        Note

        • Only string values are allowed on the list.

Example:

{
    "favourite_color": "black",
    "drink": "Martini",
    "code_number": 7,
    "aliases": ["Peter", "Conrad", "Patrick", "Bill"],
    "kill_count": {
        "action": "add",
        "value": 3,
    },
    "favourite_brands": {
        "action": "list-add",
        "value": "Land Rover",
    },
    "current_missions": {
        "action": "list-remove",
        "value": "Casino Royale",
    },
}
options

Optional object Object that can specify additional user identifiers and callback functions.

Example:

{
    "user_id": user_id,
    "device_id": device_id,
    "email": email,
    "onFulfilled": onFulfilled,
    "onRejected": onRejected
}
user_id

Optional string If the application lets user sign in - it is possible to pass a unique permanent user ID using this parameter. This will let the Audience Manager better identify users across devices (laptop, phone) and sessions.

Example:

"jbond"
device_id

Optional string If the application has access to device ID - it is possible to pass this value using this parameter. This will let the Audience Manager better identify users across sessions.

Example:

"1234567890ABCDEF"
email

Optional string If the application identifies user via his email - it is possible to pass this value using this parameter. This will let the Audience Manager better identify users across devices (laptop, phone) and sessions.

Example:

"j.bond@mi6.gov.uk"
onFulfilled()

Optional The fulfilment handler callback (called with result).

onRejected(error_code)

Optional The rejection handler callback (called with error code).

Arguments:
  • error_code (string) –

    Required Error code.

    Example:

    "server_error"

Form Tracker

Form Tracker gathers data submitted via forms on your page and sends it to the Audience Manager user profile as attributes.

Note

Creates or updates user custom attributes for each tracker field in the form. The attribute name is generated from input tag (HTML tag’s name attribute or description from its label). Inputs without a name are ignored.

Supported browsers

All modern browsers: Chrome, Firefox, Safari, Edge. Internet Explorer from version 8 and above.

Privacy by design

PPAS follows “Privacy by design” approach to system engineering.

Warning

Form tracker is trying to send its requests using secure HTTPS protocol, but legacy IE browsers (version 8 and 9) don’t have capability to send CORS requests using different protocol then the one used by origin page. That means that forms tracked on those browsers will use less secure HTTP protocol on pages served via HTTP protocol.

Private information

Form Tracker is trying to automatically detect fields containing user’s private information and ignores them regardless of the configuration. The following data is never sent to the Audience Manager:

  • Value from input with password or hidden type.
  • Credit card number (heuristic detection).
  • Credit card validation code (heuristic detection).

Note

Heuristic detection makes best effort to automatically detect and ignore the aforementioned fields, but it does not guarantee success. Additionally, payment forms usually contain more fields with private information (e.g. address) so it is recommended to configure such forms using fields filter.

Configuration

Changed in version 10.0: Loading snippet changed to allow multiple initializations. Tracker will now try to merge configuration of tracked forms as long as options will allow it (will be identical).

Changed in version 6.3: Tracked forms are configured using whitelist approach. All forms that should be tracked have to be added to the list, any unrecognized form will be ignored by the tracker. This approach changed from previous blacklist approach where forms had to be included on the list before tracker started ignoring them.

Installation

This section describes how to install the Form Tracker client code on your page.

Using Tag Manager

The Form Tracker tag template is the recommended way to install Form Tracker using PPAS stack.

Manual installation

Add the following snippet on your page to start using Form Tracker.

This code should be added near the top of the <head> tag and before any other script or CSS tags. Additionally the snippet has to be configured this way:

  • String XXX-XXX-XXX-XXX-XXX should be replaced with app ID (e.g. efcd98a5-335b-48b0-ab17-bf43f1c542be).
  • String https://your-instance-name.piwik.pro// should be replaced with your PPAS instance address (please note that it’s used in 3 places in the snippet).

Changed in version 10.0.

<script>
    (function(a,d,g,h,b,c,e){a[b]=a[b]||{};a[b][c]=a[b][c]||{};if(!a[b][c][e]){a[b][c][e]=function(){(a[b][c][e].q=a[b][c][e].q||[]).push(arguments)};var f=d.createElement(g);d=d.getElementsByTagName(g)[0];f.async=1;f.src=h;d.parentNode.insertBefore(f,d)}})
    (window,document,"script","https://your-instance-name.piwik.pro/audiences/static/widget/audience-manager.form.min.js","ppms","am","form");
    ppms.am.form("create", "XXX-XXX-XXX-XXX-XXX", "your-instance-name.piwik.pro", forms_config, options);
</script>

New in version 6.3.

forms_config

Required Object<string,(boolean|{type: string, fields: Array<string>})> Configuration of tracked forms. Default configuration requires that all tracked forms are specified in this object as keys. Each key is another form ID.

Value of each key can be specified in 2 ways:

  • true - All fields in form using this ID will be tracked (this behavior can be changed using trackingType option).

  • Object - Specifies which fields will be included or excluded from the form.

    type

    Required "whitelist"|"blacklist" Defines type of form fields filter.

    fields

    Required Array<string> Lists field names used by the filter. Default configuration identifies fields by input name attribute, but useLabels option can change this behavior.

Example:

{
    "tracked_form": true,
    "form_with_whitelisted_fields": {
        type: "whitelist",
        fields: ["included_field_1", "included_field_2"],
    },
    "form_with_blacklisted_fields": {
        type: "blacklist",
        fields: ["excluded_field_1", "excluded_field_2"],
    },
}

New in version 6.3.

options

Optional object Options that change behavior of the tracker.

useLabels

Optional boolean Defines how tracker identifies form fields. When enabled tracker tries to find label of form field and use its text as identifier. If input doesn’t have a label, tracker falls back to default identifier (HTML name attribute of the field). Default value: false.

Example:

false

Deprecated since version 6.3.

trackingType

Optional "whitelist"|"blacklist" Defines what is default strategy of form configuration. Default value: "whitelist".

  • "whitelist" - All form IDs that are not set in forms_config are ignored by the tracker.
  • "blacklist" - All form IDs that are set in forms_config and use true value are ignored by the tracker. Forms defining filtered fields are tracked according to specified fields filter. All other forms are tracked as a whole.

Note

This option is intended for backward compatibility and is planned to be removed in the future.

Example:

{
    useLabels: true,
}

This code initializes the Form Tracker interface in the following ways:

  1. Creates a <script> tag that asynchronously loads Audience Manager Form Tracker library.
  2. Initializes global ppms.am.form command queue that schedules commands to be run when Form Tracker library is loaded.
  3. Schedules creation of Form Tracker instance (using ppms.am.form function).

Public HTTP API

Authorized HTTP API

Tag Manager

Authorized HTTP API

Tags

Triggers

Variables

Versions

Changelog

Operations

Custom data layer name

A data layer is a data structure on your site or app where you can store data and access it with Tag Manager. The default data layer name is dataLayer, but you can change it to a custom one.

Choose a unique data layer name

Use a unique data layer name. Make sure that it’s not used by other tools installed on your site or app. If the names are the same, the tools can interfere with each other.

To check if the data layer name is used on your site or app, follow these steps:

  1. Pick your new data layer name. Example: customDataLayer.

  2. In a browser’s console, run the following script with the picked name:

    var dataLayerName = "customDataLayer";
!window.hasOwnProperty(dataLayerName);

  3. If the return statement is true, you can use this name safely. It means that no other tool is using this name.

Rename your data layer

To rename the data layer, follow these steps:

  1. Log in to Piwik PRO.

  2. Go to Menu > Administration.

  3. Navigate to Sites & apps.

  4. Select the site or app for which you want to rename the data layer.

  5. Navigate to Installation.

  6. Copy the basic container’s code. You’ll modify this code in the next steps.

    Asynchronous container code - copy to clipboard

  7. In the copied code, change dataLayer to a custom name.

    (window, document, 'dataLayer', '69bc995f-c40a-42ae-b756-b8b9fbc16508');
    Asynchronous container code - data layer name

  8. Paste the code right after the opening <body> tag on every page of your website or app.

  9. Optionally, copy the additional container’s code. You’ll modify this code in the next steps.

    Synchronous container code - copy to clipboard

  10. In the copied code, change dataLayer to a custom name.

    (window, document, 'dataLayer', '69bc995f-c40a-42ae-b756-b8b9fbc16508');
    Synchronous container code - data layer name

    Note

    If you’re using both containers, use the same data layer name in each container. Otherwise, things can break.

  11. Paste the code inside <head></head> tags on your website or app. Don’t add this code elsewhere because it may slow down your site and tracking won’t work correctly.

  12. Replace all existing references to the old data layer name. For example, if you use

    dataLayer.push({event: "test-event"});

    replace it with

    customDataLayer.push({event: "test-event"});

WordPress plugin: rename your data layer

If you installed our containers with the WordPress plugin, you can quickly rename the data layer in the plugin settings.

To rename the data layer in our WordPress plugin, follow these steps:

  1. In your WordPress admin panel, go to Settings > Piwik PRO.

  2. In Data layer, change the name to a custom one.

    Piwik PRO WordPress plugin settings - data layer name

  3. Click Save changes.

  4. Replace all existing references to the old data layer name. For example, if you use

    dataLayer.push({event: "test-event"});

    replace it with

    customDataLayer.push({event: "test-event"});

Content Security Policy (CSP)

Introduction

Specifying Content Security Policy is a common way to secure web applications. This mechanism allows specifying which scripts and styles can execute on page. It can be done either by adding a Content-Security-Policy header or an appropriate meta tag.

You can read about Consent Security Policy here: https://developer.mozilla.org/en-US/docs/Web/HTTP/CSP

Content Security Policy nonce configuration

It is common to allow only scripts and styles that were received from known domains or ones that have special nonce attribute. Nonce mechanism relies on two steps, defining nonce value in Content Security Policy and placing nonce value as an attribute in styles and scripts.

Defining nonce in Content Security Policy settings

Nonce mechanism requires additional definition in script-src directive of Content Security Policy:

script-src <your-sources> 'nonce-INSERT_VALID_NONCE_VALUE';

Note

Nonce value should be generated on the server-side. Its value should be different for each request. Please note that we leave here space for your permitted sources <your-sources>.

Adding nonce to container code

Consequently, default container code requires following modifications to work:

  • asynchronous snippet - given container code following changes (highlighted) are required:

    <script type="text/javascript" nonce="INSERT_VALID_NONCE_VALUE">
    (function(window, document, dataLayerName, id) {
    window[dataLayerName]=window[dataLayerName]||[],window[dataLayerName].push({start:(new Date).getTime(),event:"stg.start"});
    var scripts=document.getElementsByTagName('script')[0],tags=document.createElement('script');
    function stgCreateCookie(a,b,c){var d="";if(c){var e=new Date;e.setTime(e.getTime()+24*c*60*60*1e3),d=";expires="+e.toUTCString()}document.cookie=a+"="+b+d+"; path=/"}
    var isStgDebug=(window.location.href.match("stg_debug")||document.cookie.match("stg_debug"))&&!window.location.href.match("stg_disable_debug");
    stgCreateCookie("stg_debug",isStgDebug?1:"",isStgDebug?14:-1);
    var qP=[];dataLayerName!=="dataLayer"&&qP.push("data_layer_name="+dataLayerName),isStgDebug&&qP.push("stg_debug");
    var qPString=qP.length>0?("?"+qP.join("&")):"";
    tags.async=!0,tags.src="//client.containers.piwik.pro/"+id+".js"+qPString,
    scripts.parentNode.insertBefore(tags,scripts);
    !function(a,n,i){a[n]=a[n]||{};for(var c=0;c<i.length;c++)!function(i){a[n][i]=a[n][i]||{},a[n][i].api=a[n][i].api||function(){
    var a=[].slice.call(arguments,0);"string"==typeof a[0]&&window[dataLayerName].push({event:n+"."+i+":"+a[0],parameters:[].slice.call(arguments,1)})}}(i[c])}(window,"ppms",["tm","cm"]);
    })(window, document, 'dataLayer', 'feacd61d-0232-40a1-96c3-7e469f7bfa7f');
</script>
<noscript>
    <iframe src="//client.containers.piwik.pro/feacd61d-0232-40a1-96c3-7e469f7bfa7f/noscript.html" height="0" width="0" style="display:none;visibility:hidden"></iframe>
</noscript>

  • synchronous snippet - following changes (highlighted) are required:

    <script type="text/javascript" nonce="INSERT_VALID_NONCE_VALUE">
    (function(window, document, dataLayerName, id) {
    function stgCreateCookie(a,b,c){var d="";if(c){var e=new Date;e.setTime(e.getTime()+24*c*60*60*1e3),d=";expires="+e.toUTCString()}document.cookie=a+"="+b+d+"; path=/"}
    var isStgDebug=(window.location.href.match("stg_debug")||document.cookie.match("stg_debug"))&&!window.location.href.match("stg_disable_debug");
    stgCreateCookie("stg_debug",isStgDebug?1:"",isStgDebug?14:-1);
    var qP=[];dataLayerName!=="dataLayer"&&qP.push("data_layer_name="+dataLayerName),isStgDebug&&qP.push("stg_debug");
    var qPString=qP.length>0?("?"+qP.join("&")):"";
    document.write('<script src="//client.containers.piwik.pro/'+id+'.sync.js' + qPString + '" nonce="INSERT_VALID_NONCE_VALUE"></' + 'script>');
    })(window, document, 'dataLayer', 'feacd61d-0232-40a1-96c3-7e469f7bfa7f');
</script>

Note

All that is needed for Tag Manager to work is to replace INSERT_VALID_NONCE_VALUE with generated nonce value. It should be done twice for both asynchronous and synchronous snippet.

Adjusting tags to work with Content Security Policy

  • asynchronous tags - in most cases there should not be any change required to make asynchronous tags work. Tag Manager will automatically insert nonce attribute to all fired tags. Only exceptions is when Your tag adds other scripts/styles on page by itself - in such case, You should add nonce attribute manually.

  • synchronous tags - since synchronous tags have to fire before whole page is loaded, following procedure is recommended:

    1. Create new variable with value of nonce parameter. It is not required to create nonce variable in admin panel. Just pushing it on dataLayer before script is executed is enough.

      window.dataLayer.push({
    nonce: INSERT_VALID_NONCE_VALUE
});

    2. Use created variable as value for nonce attribute like follows:

      <script nonce="{{ nonce }}">
    console.log("I'm synchronous tag!");
    document.write('<p id="synchronous-tag">I was inserted by synchronous tag</p>');
</script>

Note

Finally, not all 3rd party tools that are available as built-in templates are adjusted to work with Content Security Policy. This includes e.g. Google Analytics. In such cases, please refer to documentation of each respective tool (e.g. https://developers.google.com/web/fundamentals/security/csp).

Tag Manager debugger

To load all necessary assets from Tag Manager debugger you need to define source with img-src, font-src and style-src directives:

img-src <your-sources> client.containers.piwik.pro;
font-src <your-sources> client.containers.piwik.pro;
style-src <your-sources> client.containers.piwik.pro;

Tracker with custom domain

If your domain for tracker is custom, then you need to define it with img-src and script-src directives:

img-src <your-sources> your-custom-tracker-domain.com;
script-src <your-sources> your-custom-tracker-domain.com;

Example Content Security Policy definition

Following example configuration of CSP assumes:

  • client’s website address: client.com
  • Consent Manager is enabled for the website
  • client’s organization name in Piwik PRO: client
  • client’s container domain: client.containers.piwik.pro
  • client has Piwik PRO tag with default tracker domain: client.piwik.pro
  • nonce value: nceIOfn39fn3e9h3sd
  • configuration allows 'self' source which is: client.com
Content-Security-Policy: default-src 'self';
                         script-src  'self' client.piwik.pro 'nonce-nceIOfn39fn3e9h3sd';
                         connect-src 'self' client.containers.piwik.pro client.piwik.pro;
                         img-src     'self' client.containers.piwik.pro client.piwik.pro;
                         font-src    'self' client.containers.piwik.pro;
                         style-src   'self' client.containers.piwik.pro 'nonce-nceIOfn39fn3e9h3sd';

New in version 10.1.

Custom popup template implementation examples

Introduction

Since version 10.1 of PPAS there is a possiblity of creating a Custom popup tag template. To add one, head to Tag Manager and while on Tags tab, choose + Crate new tag. From there you can select Custom popup template. Once added, you will be greated by default template code which consists of overlay, popup box and close button. To highlight what can be created with the use of this template, we decided to share some example implementations that can be further modified and expanded.

Example 1

Preview:

Custom popup example 1

Note

Handling of the close button is provided out of the box, as long as the class name ppms-popup-close-button is unchanged. Your own JavaScript code to handle Subscribe now button needs to be provided.

Example code:

<div class="ppms-popup-overlay">
  <div class="ppms-popup-box">
    <span class="ppms-popup-close-button"> <!-- classname must stay as it is, otherwise close button will not work -->
      <svg width="16px" height="16px" viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
        <g>
            <path d="M11.125,3 L13,4.875 L9.874,7.999 L13,11.125 L11.125,13 L7.999,9.874 L4.875,13 L3,11.125 L6.125,7.999 L3,4.87L4.875,3 L7.999,6.125 L11.125,3 Z" />
        </g>
      </svg>
    </span>
    <div class="ppms-popup-content">
      <h1 class="ppms-popup-header">E-mail only deal!</h1>
      <h2 class="ppms-popup-subheader">30% discount with our newsletter</h2>
      <p class="ppms-popup-paragraph">
        Read the latest industry news and get tips for improving your marketing skills.
        You'll also want to stay in the know about industry innovations, trends, regulations.
      </p>
      <input class="ppms-popup-input" type="email" placeholder="Your e-mail address">
      <button class="ppms-popup-button">Subscribe now</button>
    </div>
  </div>
</div>


<style type="text/css">
  .ppms-popup-overlay {
    z-index: 10000;
    width: 100%;
    height: 100%;
    top: 0;
    left: 0;
    position: fixed;
    background-color: rgba(0, 0, 0, 0.8);
    display: flex;
    justify-content: center;
    align-items: center;
  }

  .ppms-popup-box {
    max-width: 500px;
    min-height: 350px;
    box-sizing: border-box;
    position: relative;
    background-color: #fff;
    border: 1px solid #ddd;
    padding: 28px 32px 32px 32px;
  }

  .ppms-popup-close-button {
    z-index: 1000;
    right: 16px;
    top: 16px;
    position: absolute;
    cursor: pointer;
    box-sizing: content-box;
    fill: #000;
  }

  .ppms-popup-close-button:hover {
    fill: #999;
  }

  .ppms-popup-content {
    font-family: "BlinkMacSystemFont", -apple-system, "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", sans-serif;
  }

  .ppms-popup-header {
    text-align: center;
    font-style: italic;
    font-size: 48px;
    line-height: 58px;
    color: #131313;
    font-weight: 700;
    margin: 0;
  }

  .ppms-popup-subheader {
    color: #131313;
    font-size: 24px;
    font-weight: 500;
    line-height: 29px;
    text-align: center;
    margin-top: 16px;
  }

  .ppms-popup-paragraph {
    color: #999999;
    font-size: 14px;
    line-height: 18px;
    margin-top: 24px;
  }

  .ppms-popup-input {
    display: block;
    width: 100%;
    box-sizing: border-box;
    height: 36px;
    border: 1px solid #999999;
    background-color: #FFFFFF;
    color: #999999;
    font-size: 14px;
    line-height: 16px;
    margin-top: 24px;
    padding: 0 10px;
  }

  .ppms-popup-input::placeholder {
    color: #999999;
  }

  .ppms-popup-button {
    height: 36px;
    background-color: #107ef1;
    color: #ffffff;
    width: 100%;
    text-transform: uppercase;
    border: none;
    font-size: 14px;
    font-weight: 600;
    line-height: 16px;
    text-align: center;
    margin-top: 16px;
    cursor: pointer;
  }

  .ppms-popup-button:hover {
    background-color: #338dee;
  }

  @media (max-height: 360px) {
    .ppms-popup-box {
      padding: 20px;
      min-height: unset;
    }
  }
</style>

Example 2

Preview:

Custom popup example 2

Note

Handling of the close button is provided out of the box, as long as the class name ppms-popup-close-button is unchanged. Your own JavaScript code to handle Sign up now button needs to be provided.

Example code:

<div class="ppms-popup-overlay">
  <div class="ppms-popup-box">
    <span class="ppms-popup-close-button"> <!-- classname must stay as it is, otherwise close button will not work -->
      <svg width="16px" height="16px" viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg"
        xmlns:xlink="http://www.w3.org/1999/xlink">
        <g>
          <path d="M11.125,3 L13,4.875 L9.874,7.999 L13,11.125 L11.125,13 L7.999,9.874 L4.875,13 L3,11.125 L6.125,7.999 L3,4.87L4.875,3 L7.999,6.125 L11.125,3 Z" />
        </g>
      </svg>
    </span>
    <!-- classname must stay as it is, otherwise close button will not work -->
    <div class="ppms-popup-content">
      <div class="ppms-popup-top-wrapper">
        <div class="ppms-popup-image">
          <svg width="64px" height="56px" viewBox="0 0 64 56" version="1.1" xmlns="http://www.w3.org/2000/svg"
            xmlns:xlink="http://www.w3.org/1999/xlink">
            <g transform="translate(-869.000000, -538.000000)">
              <g transform="translate(48.000000, 538.000000)">
                <path d="M871.25,18.25 C870.083328,19.416672 868.666672,20 867,20 C865.333328,20 863.916672,19.416672
                  862.75,18.25 C861.583328,17.083328 861,15.666672 861,14 C861,12.333328 861.583328,10.916672 862.75,9.75
                  C863.916672,8.583328 865.333328,8 867,8 C868.666672,8 870.083328,8.583328 871.25,9.75 C872.416672,
                  10.916672 873,12.333328 873,14 C873,15.666672 872.416672,17.083328 871.25,18.25 Z M881,0 C882.142866,0
                  883.095232,0.388882667 883.857143,1.16666667 C884.619054,1.94445067 885,2.91665733 885,4.08333333 L885,
                  51.9166667 C885,53.0833389 884.619054,54.0555521 883.857143,54.8333333 C883.095232,55.611115 882.142866,
                  56 881,56 L825,56 C823.857137,56 822.904765,55.611115 822.142857,54.8333333 C821.380949,54.0555521 821,
                  53.0833389 821,51.9166667 L821,4.08333333 C821,2.91665733 821.380949,1.94445067 822.142857,1.16666667
                  C822.904765,0.388882667 823.857137,0 825,0 L881,0 Z M866.5625,28.4117647 L881,44 L881,5.76470588 C881,
                  4.58822588 880.368059,4 879.104167,4 L826.895833,4 C825.826384,4 825.194445,4.58822588 825,5.76470588
                  L825,44 L843.375,21.6470588 C844.152784,20.8627388 844.979167,20.4705882 845.854167,20.4705882
                  C846.923617,20.4705882 847.75,20.8137224 848.333333,21.5 L856.208333,30.1764706 L856.791667,30.7647059
                  C857.375,31.1568659 857.909716,31.3529412 858.395833,31.3529412 C858.881951,31.3529412 859.465275,
                  31.1078494 860.145833,30.6176471 L862.770833,28.2647059 C863.451392,27.7745035 864.083333,27.5294118
                  864.666667,27.5294118 C865.444451,27.5294118 866.076383,27.8235294 866.5625,28.4117647 Z" />
              </g>
            </g>
          </svg>
        </div>
        <h1 class="ppms-popup-header">Get 10% off first purchase!</h1>
      </div>
      <p class="ppms-popup-paragraph">
        Read the latest industry news and get tips for improving your marketing skills.
        You'll also want to stay in the know about industry innovations, trends, regulations, opportunities and
        day-to-day threats. The more you know, the more you put yourself in your prospects' shoes. You'll also want to
        stay in the know about industry innovations, trends, regulations, opportunities and day-to-day threats. The more
        you know, the more you put yourself in your prospects' shoes.
      </p>
      <button class="ppms-popup-button">Sign up now</button>
    </div>
  </div>
</div>


<style type="text/css">
  .ppms-popup-overlay {
    z-index: 10000;
    width: 100%;
    height: 100%;
    top: 0;
    left: 0;
    position: fixed;
    background-color: rgba(0, 0, 0, 0.8);
    display: flex;
    justify-content: center;
    align-items: center;
  }

  .ppms-popup-box {
    width: 550px;
    min-height: 487px;
    box-sizing: border-box;
    position: relative;
    background-color: #0060c4;
    padding: 32px;
  }

  .ppms-popup-close-button {
    z-index: 1000;
    right: 8px;
    top: 8px;
    position: absolute;
    cursor: pointer;
    box-sizing: content-box;
    fill: #fff;
  }

  .ppms-popup-close-button:hover {
    fill: #aaa;
  }

  .ppms-popup-content {
    font-family: "BlinkMacSystemFont", -apple-system, "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", sans-serif;
  }

  .ppms-popup-top-wrapper {
    display: flex;
    flex-wrap: wrap;
    align-items: top;
    margin: -12px;
  }

  .ppms-popup-image {
    flex: 1 1 232px;
    height: 193px;
    background-color: #e6f7ff;
    display: flex;
    justify-content: center;
    align-items: center;
    margin: 12px;
    fill: #107EF1;
  }

  .ppms-popup-header {
    flex: 1 1 230px;
    text-align: left;
    color: #fff;
    font-size: 40px;
    font-weight: bold;
    line-height: 48px;
    margin: 12px;
  }

  .ppms-popup-paragraph {
    color: #fff;
    font-size: 14px;
    line-height: 18px;
    margin-top: 24px;
  }

  .ppms-popup-button {
    display: block;
    width: 282px;
    height: 48px;
    background-color: #fff;
    color: #0060C4;
    font-size: 24px;
    font-weight: bold;
    line-height: 29px;
    text-align: center;
    text-transform: uppercase;
    border: none;
    margin: 32px auto 0 auto;
    cursor: pointer;
  }

  .ppms-popup-button:hover {
    background-color: #aaa;
  }

  @media (max-width: 560px) {
    .ppms-popup-image {
      display: none;
    }

    .ppms-popup-box {
      display: flex;
      align-items: center;
    }

    .ppms-popup-button {
      padding: 0 25px;
      width: auto;
    }
  }

  @media (max-height: 490px) {
    .ppms-popup-image {
      display: none;
    }

    .ppms-popup-box {
      width: 100%;
      display: flex;
      align-items: center;
      min-height: unset;
      padding: 20px;
    }
  }
</style>

Example 3

Preview:

Custom popup example 3

Note

Handling of the close button is provided out of the box, as long as the class name ppms-popup-close-button is unchanged. Your own JavaScript code to handle Sure, let’s talk and Nah, I’m fine buttons needs to be provided.

Example code:

<div class="ppms-popup-overlay">
  <div class="ppms-popup-box">
    <span class="ppms-popup-close-button"> <!-- classname must stay as it is, otherwise close button will not work -->
      <svg width="16px" height="16px" viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg"
        xmlns:xlink="http://www.w3.org/1999/xlink">
        <g>
          <path d="M11.125,3 L13,4.875 L9.874,7.999 L13,11.125 L11.125,13 L7.999,9.874 L4.875,13 L3,11.125 L6.125,7.999 L3,4.87L4.875,3 L7.999,6.125 L11.125,3 Z" />
        </g>
      </svg>
    </span>
    <div class="ppms-popup-content">
      <div class="ppms-popup-image">
        <svg width="64px" height="56px" viewBox="0 0 64 56" version="1.1" xmlns="http://www.w3.org/2000/svg"
          xmlns:xlink="http://www.w3.org/1999/xlink">
          <g transform="translate(-869.000000, -538.000000)">
            <g transform="translate(48.000000, 538.000000)">
              <path d="M871.25,18.25 C870.083328,19.416672 868.666672,20 867,20 C865.333328,20 863.916672,19.416672
                862.75,18.25 C861.583328,17.083328 861,15.666672 861,14 C861,12.333328 861.583328,10.916672 862.75,9.75
                C863.916672,8.583328 865.333328,8 867,8 C868.666672,8 870.083328,8.583328 871.25,9.75 C872.416672,
                10.916672 873,12.333328 873,14 C873,15.666672 872.416672,17.083328 871.25,18.25 Z M881,0 C882.142866,0
                883.095232,0.388882667 883.857143,1.16666667 C884.619054,1.94445067 885,2.91665733 885,4.08333333 L885,
                51.9166667 C885,53.0833389 884.619054,54.0555521 883.857143,54.8333333 C883.095232,55.611115 882.142866,
                56 881,56 L825,56 C823.857137,56 822.904765,55.611115 822.142857,54.8333333 C821.380949,54.0555521 821,
                53.0833389 821,51.9166667 L821,4.08333333 C821,2.91665733 821.380949,1.94445067 822.142857,1.16666667
                C822.904765,0.388882667 823.857137,0 825,0 L881,0 Z M866.5625,28.4117647 L881,44 L881,5.76470588 C881,
                4.58822588 880.368059,4 879.104167,4 L826.895833,4 C825.826384,4 825.194445,4.58822588 825,5.76470588
                L825,44 L843.375,21.6470588 C844.152784,20.8627388 844.979167,20.4705882 845.854167,20.4705882
                C846.923617,20.4705882 847.75,20.8137224 848.333333,21.5 L856.208333,30.1764706 L856.791667,30.7647059
                C857.375,31.1568659 857.909716,31.3529412 858.395833,31.3529412 C858.881951,31.3529412 859.465275,
                31.1078494 860.145833,30.6176471 L862.770833,28.2647059 C863.451392,27.7745035 864.083333,27.5294118
                864.666667,27.5294118 C865.444451,27.5294118 866.076383,27.8235294 866.5625,28.4117647 Z" />
            </g>
          </g>
        </svg>
      </div>
      <h1 class="ppms-popup-header">Let us help you</h1>
      <p class="ppms-popup-paragraph">
        It seems you can't find the product you want. We think that we can help you with that. Our employees are always
        here ready to help you. We'll do our best to find a perfect product for you.The more you know, the more you put
        yourself in your prospects' shoes.
      </p>
      <div class="ppms-popup-button-wrapper">
        <button class="ppms-popup-button ppms-popup-button-accept">Sure, let's talk!</button>
        <button class="ppms-popup-button ppms-popup-button-reject">Nah, I'm fine</button>
      </div>
    </div>
  </div>
</div>


<style type="text/css">
  .ppms-popup-overlay {
    z-index: 10000;
    width: 100%;
    height: 100%;
    top: 0;
    left: 0;
    position: fixed;
    background-color: rgba(0, 0, 0, 0.8);
    display: flex;
    justify-content: center;
    align-items: center;
  }

  .ppms-popup-box {
    width: 550px;
    min-height: 474px;
    box-sizing: border-box;
    position: relative;
    background-color: #fff;
    padding: 32px;
  }

  .ppms-popup-close-button {
    z-index: 1000;
    right: 8px;
    top: 8px;
    position: absolute;
    cursor: pointer;
    box-sizing: content-box;
    fill: #999;
  }

  .ppms-popup-close-button:hover {
    fill: #666;
  }

  .ppms-popup-content {
    font-family: "BlinkMacSystemFont", -apple-system, "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", sans-serif;
  }

  .ppms-popup-image {
    width: 100%;
    height: 180px;
    background-color: #e6f7ff;
    display: flex;
    justify-content: center;
    align-items: center;
    fill: #107EF1;
  }

  .ppms-popup-header {
    text-align: left;
    color: #000;
    font-size: 46px;
    font-weight: bold;
    margin: 16px 0;
  }

  .ppms-popup-paragraph {
    color: #999;
    font-size: 14px;
    line-height: 18px;
    margin-bottom: 32px;
  }

  .ppms-popup-button-wrapper {
    display: flex;
    flex-wrap: wrap;
    margin: -8px;
  }

  .ppms-popup-button {
    height: 36px;
    flex: 1 1 235px;
    font-size: 15px;
    font-weight: bold;
    line-height: 18px;
    text-align: center;
    padding: 0px;
    margin: 8px;
    cursor: pointer;
  }

  .ppms-popup-button-accept {
    background-color: #1c80eb;
    color: #fff;
    border: none;
  }

  .ppms-popup-button-accept:hover {
    background-color: #338dee;
  }

  .ppms-popup-button-reject {
    background-color: #fff;
    color: #666;
    border: 1px solid #999;
  }

  .ppms-popup-button-reject:hover {
    background-color: #eee;
  }

  @media (max-width: 560px), (max-height: 480px) {
    .ppms-popup-image {
      display: none;
    }

    .ppms-popup-box {
      display: flex;
      align-items: center;
      min-height: unset;
    }
  }
</style>

New in version 14.0.

Platform

Authorized API guide

Introduction

This page describes how to access Piwik PRO API which uses client credentials OAuth grant type for obtaining user token. All data is sent and received as JSON and is compliant with JSON API specification.

Obtaining token

If you want to access API for the first time you need to generate your API credentials which then allows you to request for a token that is used for authentication during communication with authorized API.

Generate API Credentials
  • Login to your account using your email and password.
  • Go to your profile (Menu then User panel).
  • On this page click on API Credentials tab. This page allows you to manage all your API credentials.
  • Click Generate new credentials which will result in new popup. Fill in your custom credentials name. Name must contains at least 3 characters.
  • Copy your newly generated CLIENT ID and CLIENT SECRET because they won’t be available for you after dismissing this window.

Those credentials will be valid as long as you will not revoke them in your profile.

Create access token

Having generated your API Credentials, now you are ready for creating access token that will be used in communication with API.

Piwik PRO API tokens use JWT format.

Make POST call to https://<domain>/auth/token with header Content-Type: application/json and payload: { "grant_type": "client_credentials", "client_id": "<client_id>", "client_secret": "<client_secret>" }.

Response example:

{"token_type":"Bearer","expires_in":1800,"access_token":"<your_access_token>"}

Now, you can use obtained <your_access_token> for communication with Piwik PRO API. Field expires_in stands for time (in seconds) for token expiration (TTL). Since token is a Bearer type, it must be included in every API call within header.

Authorization: Bearer <your_access_token>
Deleting API Credentials

Once you want to revoke the possibility of generating API token using given CLIENT ID and CLIENT SECRET, go to User panel and click Delete button on selected API credentials.

API usage example

Whatever API call you choose, first remember that you must generate API credentials for obtaining client id and secret.

API usage example with curl

For sake of this examples, https://<domain> is a URL of your PPAS instance (e.g. https://example.piwik.pro) and our goal is to perform basic operations on an app. We will:

  • create an app
  • get created app
  • update its attributes
  • remove the app
Generate your access token

Request example:

POST /auth/token

curl -X POST 'https://<domain>/auth/token' -H "Content-Type: application/json" --data '{
    "grant_type": "client_credentials",
    "client_id": "your_generated_client_id",
    "client_secret": "your_generated_client_secret"
}'

Response example:

{
    "token_type":"Bearer",
    "expires_in":1800,
    "access_token":"eyJ0eXAiOiJKV1QiLCJhbGciOiJSUzI1NiJ9.eyJpc3MiOiJwcG1zIiwiYXVkIjoiaHR0cHM6XC9cL3Rlc3RpbmcucGl3aWsucHJvXC9zZXR5LCJzdWIiOiJkNmNkZGMxMS1iZDA1L0aW5ncyIsImlhdCI6MTUzNzI3MDQ1OSwiZXhwIjoxNTM3MzU2ODUTRhYmUtYWIyZC02YjlhNjIxZmU0ZDciLCJvcmciOiJkZWZhdWx0In0.Nec2mYFRv6manzXjq0sHQxINZvu-fbDYT8AedVHBKYvu1F9hYKaFReY8rNgfsMANw2OX8-IKpTrQb1DyRkG4nxpIEbob528_lPd7roho5mtKlE8sfS9WZE1piYOwaNDySDEUwUowgj2xBiJqSODjxBI6qVhLkynGEEeNBVh-lrUmlcjpYqUc3saHvX72L-rqbIHa_1dzGarR-dcPyns-RpKjZEILzUSYOHdM09KDti-xsG-nbKHGdP8fVEEJPyupnAfJPOLHQg_j1c5IvJSvTKVF3j4_zo6Zw5g8YkaheT9Iwph5BGHFRneXatcmbwKI8JzSDFi6CinzI-okYKRPbg"
}

Field access_token contains your token which then will be used for all API calls. Once you generated an access token, you can use it during its lifetime (30 minutes by default)

Create an app

Request example:

POST /api/apps/v2

curl -X POST 'https://<domain>/api/apps/v2' -H "Authorization: Bearer <your_access_token>" -H "Content-Type: application/vnd.api+json" --data '{
  "data": {
    "attributes": {
      "timezone": "UTC",
      "name": "AppName",
      "urls": [
        "http://example.com"
      ],
      "currency": "USD"
    },
    "type": "ppms/app"
  }
}'

Note, that you have to replace:

  • <domain> with your PPAS instance URL,
  • <your_access_token> with your generated access token

Response example:

{
   "data":{
      "type":"ppms/app",
      "id":"b30e538d-4b05-4a75-ae25-7eb565901f38",
      "attributes":{
         "name":"AppName",
         "addedAt":"2018-09-13T12:16:30+00:00",
         "urls":[
            "http://example.com"
         ],
         "timezone":"UTC",
         "currency":"USD",
         "excludeUnknownUrls":false,
         "keepUrlFragment":true,
         "eCommerceTracking":false,
         "siteSearchTracking":true,
         "siteSearchQueryParams":[
            "q",
            "query",
            "s",
            "search",
            "searchword",
            "keyword"
         ],
         "siteSearchCategoryParams":[

         ],
         "delay":500,
         "excludedIps":[

         ],
         "excludedUrlParams":[

         ],
         "excludedUserAgents":[

         ],
         "gdpr":true,
         "gdprUserModeEnabled":false,
         "privacyCookieDomainsEnabled":false,
         "privacyCookieExpirationPeriod":31536000,
         "privacyCookieDomains":[

         ],
         "organization":"default",
         "appType":"web",
         "gdprLocationRecognition":false
      }
   }
}
Get an app

Now, when app is added, it is possible to get it.

Request example:

GET /api/apps/v2/<app_id>

curl 'https://<domain>/api/apps/v2/b30e538d-4b05-4a75-ae25-7eb565901f38' -H "Authorization: Bearer <your_access_token>" -H "Content-Type: application/vnd.api+json"
Notice: URL contains b30e538d-4b05-4a75-ae25-7eb565901f38. What is it? It is unique ID of an app. If you want to update given resource you must specify which one. How to obtain this ID? You can obtain ID from response’s ‘data/id’ field when you added an app

Response example:

{
   "data":{
      "type":"ppms/app",
      "id":"b30e538d-4b05-4a75-ae25-7eb565901f38",
      "attributes":{
         "name":"AppName",
         "addedAt":"2018-09-13T12:16:30+00:00",
         "urls":[
            "http://example.com"
         ],
         "timezone":"UTC",
         "currency":"USD",
         "excludeUnknownUrls":false,
         "keepUrlFragment":true,
         "eCommerceTracking":false,
         "siteSearchTracking":true,
         "siteSearchQueryParams":[
            "q",
            "query",
            "s",
            "search",
            "searchword",
            "keyword"
         ],
         "siteSearchCategoryParams":[

         ],
         "delay":500,
         "excludedIps":[

         ],
         "excludedUrlParams":[

         ],
         "excludedUserAgents":[

         ],
         "gdpr":true,
         "gdprUserModeEnabled":false,
         "privacyCookieDomainsEnabled":false,
         "privacyCookieExpirationPeriod":31536000,
         "privacyCookieDomains":[

         ],
         "organization":"default",
         "appType":"web",
         "gdprLocationRecognition":false
      }
   }
}
Update app

Consider you added app, but afterwards you want to change its name.

Request example:

PATCH /api/apps/v2/<app_id>

curl -X PATCH 'https://<domain>/api/apps/v2/b30e538d-4b05-4a75-ae25-7eb565901f38' -H "Authorization: Bearer <your_access_token>" -H "Content-Type: application/vnd.api+json" -v --data '{
  "data": {
    "attributes": {
      "name": "NewAppName"
    },
    "type": "ppms/app",
    "id": "b30e538d-4b05-4a75-ae25-7eb565901f38"
  }
}'

This request changed app name from AppName to NewAppName.

Notice three things:

  • -X PATCH before URL. It means that this request is available using HTTP PATCH method
  • you have to specify also data/id - it’s a JSON API requirement
  • also data/type is required. For example, when you want to work with app resource, specify it’s type as ppms/app
  • you can set only parameters you want to update. For more apps attributes go to App edit reference

API will return 204 No Content status code with an empty response.

Delete an app

Sometimes resources are not needed anymore, so let’s have a look at example on how to delete them.

Request example:

DELETE /api/apps/v2/<app_id>

curl -X DELETE 'https://<domain>/api/apps/v2/b30e538d-4b05-4a75-ae25-7eb565901f38' -H "Authorization: Bearer <your_access_token>" -H "Content-Type: application/vnd.api+json"

There is no response example. API will return 204 No Content status code.

API usage example with Postman

Postman is a multiplatform GUI application for creating API calls. PPAS allows you to export swagger documentation and easily import it to Postman. Depending of what you want to work with, you can import given swagger docs:

Simply click in Postman: import -> Import From Link. Then all of your paths are imported! You have to override two things:

  • replace your domain in url
  • add token. Click on Authorization tab on chosen API call and then use Bearer Token type. Paste your token and now you can call API using SEND button.

FAQ

Here you can find the most common issues encountered during work with the API

API returns "application/json" is not a valid JSON API Content-Type header, use "application/vnd.api+json" instead"

Remember, all API calls needs to be created with Content-Type: application/vnd.api+json header. If you use curl you need to use -H "Content-Type: application/vnd.api+json" flag. Postman allows configuring headers with Header tab.

API returns JWT not found

Remember, you need to always use your API token. You need to send it all the time within Authorization: Bearer <your_access_token> header. If you use curl you need to use -H "Authorization: Bearer <your_access_token>" flag. Postman allows configuring tokens in authorization tab. Choose type Bearer Token and paste it there. Remember to keep this token secure as it allows access to sensitive data!

API returns Expired JWT Token

Every token that you generated is specified by TTL - time to live. By default it’s 30 minutes. After token is expired, you need to generate your access token

API returns access token not authorized

This message means, that you sent access token within proper Authorization: Bearer field, although it is invalid. Make sure you set proper token.

Access Control API

Apps API

Audit log API

Meta Sites API

Modules API

Tracker Settings API

Users API

User Groups API

Integrations

Accelerated Mobile Pages integration

Accelerated Mobile Pages (AMP) is an open source framework designed to optimize browsing on mobile devices. This technology can render static content pages much faster than traditional methods. To do that AMP removed the possibility of executing JavaScript on such pages (excluding few approved libraries), so traditional analytic scripts won’t work on such pages. You can still measure user engagement using an amp-analytics library.

Basic setup

This setup allows you to track page views. Copy following code to your AMP page while replacing:

  • <INSTANCE_DOMAIN> - PPAS instance domain (e.g. analytics.example.com)
  • <APP_ID> - PPAS application ID (e.g. 12345678-1234-1234-1234-1234567890ab)
  • <TRACKER_HASH> - Cookie hash generated by JS tracker. Check how to get cookie hash section for detailed information.
<script async custom-element="amp-analytics" src="https://cdn.ampproject.org/v0/amp-analytics-0.1.js"></script>
<amp-analytics type="ppasanalytics">
  <script type="application/json">
  {
    "vars": {
      "host": "<INSTANCE_DOMAIN>",
      "website_id": "<APP_ID>",
      "website_hash": "<TRACKER_HASH>"
    }
  }
  </script>
</amp-analytics>

Tracking custom events

To track custom event you should attach a trigger on the interactive page element and define event values. To do that add to the configuration the triggers section and set up event trigger.

This example will send custom event when page element using “mybutton” ID will be clicked:

<amp-analytics type="ppasanalytics">
  <script type="application/json">
  {
    "vars": {
      "host": <instance_domain>,
      "website_id": <app_id>,
      "website_hash": <tracker_hash>
    },
    "triggers": {
      "exampleEvent": {
        "selector": "#mybutton",
        "on": "click",
        "request": "customevent",
        "vars": {
          "event_category": "buttons",
          "event_action": "click",
          "event_name": "testButton"
        }
      }
    }
  }
  </script>
</amp-analytics>

These are parameters used by custom event:

  • “selector” - CSS selector for element that should be watched

  • “on” - HTML event type

  • “vars” - Variables that should be used by this event. Custom events expect:

    • “event_category” - required
    • “event_action” - required
    • “event_name” - optional
    • “event_value” - optional

Tracking download events

To track download event attach trigger to a link in a similar way to custom event.

This example will send download event when page element using “mydownload” ID will be clicked:

<amp-analytics type="ppasanalytics">
  <script type="application/json">
  {
    "vars": {
      "host": <instance_domain>,
      "website_id": <app_id>,
      "website_hash": <tracker_hash>
    },
    "triggers": {
      "exampleEvent": {
        "selector": "#mydownload",
        "on": "click",
        "request": "download",
        "vars": {
          "download_url": "https://example.com/whitepaper.pdf"
        }
      }
    }
  }
  </script>
</amp-analytics>

These are parameters used by download event:

  • “selector” - CSS selector for element that should be watched

  • “on” - HTML event type

  • “vars” - Variables that should be used by this event. Custom events expect:

    • “download_url” - required

Tracking goal conversions

To track goal conversion attach trigger to a link in a similar way to custom event.

This example will send goal conversion when page element using “mygoal” ID will be clicked:

<amp-analytics type="ppasanalytics">
  <script type="application/json">
  {
    "vars": {
      "host": <instance_domain>,
      "website_id": <app_id>,
      "website_hash": <tracker_hash>
    },
    "triggers": {
      "exampleEvent": {
        "selector": "#mygoal",
        "on": "click",
        "request": "goal",
        "vars": {
          "goal_id": "1",
          "revenue": "59.99"
        }
      }
    }
  }
  </script>
</amp-analytics>

These are parameters used by goal event:

  • “selector” - CSS selector for element that should be watched

  • “on” - HTML event type

  • “vars” - Variables that should be used by this event. Custom events expect:

    • “goal_id” - required
    • “revenue” - optional

Track internal search events

To track internal search event attach trigger to a link in a similar way to custom event.

This example will send internal search event when page element using “mysearch” ID will be clicked:

<amp-analytics type="ppasanalytics">
  <script type="application/json">
  {
    "vars": {
      "host": <instance_domain>,
      "website_id": <app_id>,
      "website_hash": <tracker_hash>
    },
    "triggers": {
      "exampleEvent": {
        "selector": "#mysearch",
        "on": "click",
        "request": "search",
        "vars": {
          "search_keyword": "apple",
          "search_category": "fruits",
          "search_result_count": "10",
        }
      }
    }
  }
  </script>
</amp-analytics>

These are parameters used by internal search event:

  • “selector” - CSS selector for element that should be watched

  • “on” - HTML event type

  • “vars” - Variables that should be used by this event. Custom events expect:

    • “search_keyword” - required
    • “search_category” - required
    • “search_result_count” - optional

Complete page example

This example shows complete AMP page with 2 buttons. It will send page view, custom event and goal conversion.

<!doctype html>
<html amp lang="en">
    <head>
        <meta charset="utf-8">
        <title>AMP example page</title>
        <meta name="viewport" content="width=device-width">
        <link rel="canonical" href="example.html">

        <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>

        <script async src="https://cdn.ampproject.org/v0.js"></script>
        <script async custom-element="amp-analytics" src="https://cdn.ampproject.org/v0/amp-analytics-0.1.js"></script>
    </head>
    <body>
        <amp-analytics type="ppasanalytics">
            <script type="application/json">
                {
                    "vars": {
                        "host": "example.piwik.pro",
                        "website_id": "12345678-1234-1234-1234-1234567890ab",
                        "website_hash": "cdef"
                    },
                    "triggers": {
                        "trackRecommendation": {
                            "on": "click",
                            "selector": "#recommend",
                            "request": "customevent",
                            "vars": {
                                "event_category": "social",
                                "event_action": "recommend",
                                "event_name": "News letter"
                            }
                        },
                        "trackSubscription": {
                            "on": "click",
                            "selector": "#subscribe",
                            "request": "goal",
                            "vars": {
                                "goal_id": "1"
                            }
                        }
                    }
                }
            </script>
        </amp-analytics>

        <h1>Welcome</h1>
        <div>
            <button id="recommend">Share this page with friends</button>
        </div>
        <div>
            <button id="subscribe">Subscribe to news letter</button>
        </div>
    </body>
</html>

Piwik PRO SDK for Android

SDK configuration

Server
  • You need a Piwik PRO account on the cloud or an on-premises setup which your mobile app will communicate with. For details, please visit the Piwik PRO website.
  • Create a new website (or app) in the Piwik PRO web interface.
  • Copy and note the Website ID from “Administration > Websites & apps > Installation” and your server address.
Client
Including the library

Add dependencies to your app module build.gradle file (e.g. ~/git/MyApplication/app/build.gradle):

dependencies {
    repositories {
        jcenter()
    }
    compile 'pro.piwik.sdk:piwik-sdk:VERSION'
}

Replace VERSION with the latest release name, e.g. 1.0.0.

Configuration

In order to set up the Piwik PRO tracker, you have two options:

1. Extend PiwikApplication class with your Android Application class. It forces implementation of one abstract method. That approach is used in the Piwik PRO SDK demo app as below:

public class YourApplication extends PiwikApplication{
    @Override
    public TrackerConfig onCreateTrackerConfig() {
        return TrackerConfig.createDefault("https://your.piwik.pro.server.com", "01234567-89ab-cdef-0123-456789abcdef");
    }
}

2. Manage the Tracker on your own. To configure the Tracker you will need a server address and website ID (you can find it in “Administration > Websites & apps > Installation”):

public class YourApplication extends Application {
    private Tracker tracker;
    public synchronized Tracker getTracker() {
        if (tracker == null) tracker = Piwik.getInstance(this).newTracker(new TrackerConfig("https://your.piwik.pro.server.com", "01234567-89ab-cdef-0123-456789abcdef"));
        return tracker;
    }
}

It is not recommended to create multiple Tracker instances for the same target as it may lead to over-count of metrics. It is highly recommended to create and manage the tracker in the Application class (to make sure there is only one instance of the tracker). The Tracker is thread-safe and can be shared across the application.

Tracker tracker = ((PiwikApplication) getApplication()).getTracker();

The application is ready to use Piwik PRO SDK.

Using Piwik PRO SDK

It is recommended to use TrackerHelper class. It has methods for all common actions, which can be chained in a way that facilitates the correct order and use. Combine it with IDE autocompletion and using the SDK will be more convenient.

For tracking each event with TrackHelper, you will need to pass Tracker instance. The way of getting the correct Tracker instance depends on the configuration option (see section above):

1. Your Android Application class extend PiwikApplication class

Tracker tracker = ((PiwikApplication) getApplication()).getTracker();

2. You manage the Tracker yourself

Tracker tracker = ((YourApplication) getApplication()).getTracker();

In further examples we will assume usage of the first option.

Tracking screen views

Requires Analytics

During a valid tracking session, you can track screen views which represent the content the user is viewing in the application. To send a visit on the screen, set the screen path and title on the tracker. This path is internally translated by the SDK to an HTTP URL as the Piwik PRO server uses URLs for tracking views. Additionally, Piwik PRO SDK uses prefixes which are inserted in a generated URL for various types of action(s). For tracking screen views it will use a prefix screen by default, however, automatic prefixing can be disabled with the tracker.setPrefixing(false) option.

public class YourActivity extends Activity {
    @Override
    public void onCreate(Bundle savedInstanceState) {
        super.onCreate(savedInstanceState);
        Tracker tracker = ((PiwikApplication) getApplication()).getTracker();
        TrackHelper.track().screen("your_activity_path").title("Title").with(tracker);
    }
}
  • A path (required) – each screen should be mapped to the URL path
  • A title (optional) – the title of the action being tracked. It is possible to use slashes (/) to set one or several categories for this action.

To automatically use the activity-stack as a path and activity title as a name, use the overloaded screen method:

public class YourActivity extends Activity {
   ...
   TrackHelper.track().screen(YourActivity).with(tracker);
   ...
}
  • An activity (required) – current instance of android Activity class.

In order to bind the tracker to your applications, use the screens method. This method will automatically track all open application activities(views) keeping the activity-stack as a path and activity title as the name:

TrackHelper.track().screens(getApplication()).with(tracker);
Tracking custom events

Requires Analytics

To collect data about the user’s interaction with the interactive components of the application, like a button presses or the use of a particular item in the game - use event method.

TrackHelper.track().event("category", "action").path("/main/actionScreen").name("label").value(1000f).with(tracker);

The track method allows the specification of the following parameters:

  • A category (required) – this String defines the event category. You may define event categories based on the class of user actions (e.g. clicks, gestures, voice commands), or you may define them based on the features available in your application (e.g. play, pause, fast forward, etc.).
  • An action (required) – this String defines the specific event action within the category specified. In the example, we are effectively saying that the category of the event is user clicks, and the action is a button click.
  • A name (optional) – this String defines a label associated with the event. For example, if you have multiple button controls on a screen, you may use the label to specify the specific view control identifier that was clicked.
  • A value (optional) – this Float defines a numerical value associated with the event. For example, if you were tracking “Buy” button clicks, you may log the number of items being purchased or their total cost.
  • A path (optional) – the path under which this event occurred.

For more resources, please visit:

Tracking exceptions

Requires Analytics

Caught exceptions are errors in your app for which you’ve defined an exception handling code, such as the occasional timeout of a network connection during a request for data. Exceptions are tracked on the server in a similar way as screen views, however, action internally generated for exceptions always use the fatal or caught prefix, and additionally the exception prefix if tracker.isPrefixing() this particular option is enabled(true). The URL corresponds to exception stack trace, including the package name, activity path, method name and line number where crash occurred. Bear in mind that Piwik is not a crash tracker therefore use this sparingly.

Measure a caught exception by setting the exception field values on the tracker and sending the hit, as with this example:

try {
   // perform action
} catch(Exception ex) {
   TrackHelper.track().exception(ex).description("Content download error").fatal(true).with(tracker);
}
  • An exception (required) – Caught exception instance.
  • A description (optional) – additional information about the issue.
  • An isFatal (optional) – true if an exception is fatal.
Tracking social interactions

Requires Analytics

Social interactions such as likes, shares and comments in various social networks can be tracked as below. This, again, is tracked in a similar way as with screen views but the social prefix is used when the default tracker.isPrefixing() option is enabled.

 TrackHelper.track().socialInteraction("Like", "Facebook").target("Game").with(tracker);
  • An interaction (required) – defines the social interaction, e.g. “Like”.
  • A network (required) – defines social network associated with interaction, e.g. “Facebook”
  • A target (optional) – the target for which this interaction occurred, e.g. “My Piwik PRO app”.

The URL corresponds to String, which includes the network, interaction and target parameters separated by slash.

Tracking downloads and app installs

Requires Analytics

You can track the installations and downloads initiated by your application. This only triggers an event once per app version unless you force it. It is recommended to track application install in the Android Application class:

    TrackHelper.track().download().identifier(new DownloadTracker.Extra.ApkChecksum(this)).with(getTracker());

That will use the package name, version and MD5 app checksum as an identifier, e.g. com.piwikpro.demo:12/7B3DF8ED277BABEA6126C44E9AECEFEA.

In case you need to specify more parameters, create the instance of the DownloadTracker class explicitly:

        DownloadTracker downloadTracker = new DownloadTracker(getTracker());
        DownloadTracker.Extra extra = new DownloadTracker.Extra.Custom() {
            @Override
            public boolean isIntensiveWork() {
                return false;
            }

            @Nullable
            @Override
            public String buildExtraIdentifier() {
                return "Demo Android download";
            }
        };

        TrackHelper.track().download(downloadTracker).identifier(extra).force().version("1.0").with(getTracker());
  • isIntensiveWork() - return true if this should be run async and on a separate thread.
  • buildExtraIdentifier() - return a String that will be used as extra identifier or null.

On the analytics panel, all downloads can be viewed in the corresponding section.

Tracking search operations

Requires Analytics

Tracking search operations allow the measurement of popular keywords used for various search operations performed inside your application. It can be done via the search method:

TrackHelper.track().search("Space").category("Movies").count(3).with(getTracker());
  • A keyword (required) – the searched query that was used in the app.
  • A category (optional) – specify a search category.
  • A count (optional) – we recommend setting the search count to the number of search results displayed on the results page. When keywords are tracked with a count of 0, they will appear in the “No Result Search Keyword” report.
Tracking content impressions and interactions

Requires Analytics

You can track an impression of an ad in your application as below.

TrackHelper.track().impression("Android content impression").piece("banner").target("https://www.dn.se/").with(getTracker());
  • A contentName (required) – the name of the content, e.g. “Ad Foo Bar”.
  • A piece (optional) – the actual content. For instance, the path to an image, video, audio or any text.
  • A target (optional) – the target of the content. For instance the URL of a landing page.
Tracking goals

Requires Analytics

By default, goals are defined as “matching” parts of the screen path or screen title. If you want to trigger a conversion manually or track some user interaction, call the method goal. Read further about what a goal is in Goal in Piwik PRO.

TrackHelper.track().goal(1).revenue(revenue).with(tracker)
  • A goal (required) – a tracking request will trigger a conversion for the goal of the website being tracked with this ID.
  • Revenue (optional) – a monetary value that has been generated as revenue by goal conversion.

Create, view or manage goals is available in the Analytics tab, “Goals” left menu, “Manage goals” section.

Tracking ecommerce transactions

Requires Analytics

If your organization depends on online sales, you need detailed analysis to transform raw e-commerce stats into actionable insights. Revenue, orders, conversion rates, and a host of other product statistics can be analyzed by integrating Piwik with your e-commerce solution.

SDK provides the order method that can be used for tracking the orders (including the order items). Sample usage:

Tracker tracker = ((YourApplication) getApplication()).getTracker();
EcommerceItems items = new EcommerceItems();
// EcommerceItems.Item("<sku>").name("<product>").category("<category>").price(<cents>).quantity(<number>)
items.addItem(new EcommerceItems.Item("0123456789012").name("Polo T-shirt").category("Men's T-shirts").price(3000).quantity(2));
items.addItem(new EcommerceItems.Item("0129876543210").name("Leather shoes").category("Shoes").price(40000).quantity(1));

TrackHelper.track().order("orderId",124144).subTotal(33110).tax(9890).shipping(1000).discount(0).items(items).with(tracker);
  • orderId (required) – a unique String identifying the order
  • grandTotal (required) – Total amount of the order, in cents
  • subTotal (optional) – the subTotal (net price) for the order, in cents
  • tax (optional) – the tax for the order, in cents
  • shipping (optional) – the shipping for the order, in cents
  • discount (optional) – the discount for the order, in cents
  • items (optional) – the items included in the order, use the EcommerceItems class to instantiate items
Tracking campaigns

Requires Analytics

Tracking campaigns URLs configured with the online Campaign URL Builder tool, allow you to measure how different campaigns (for example with Facebook ads or direct emails) bring traffic to your application. You can track these URLs from the application via the campaign method:

TrackHelper.track().campaign(new URL("http://example.org/offer.html?pk_campaign=Email-SummerDeals&pk_keyword=LearnMore")).with(getTracker());
  • A URL (required) – the campaign URL. HTTPS, HTTP and FTP are valid, however, the URL must contain campaign name and keyword parameters.
Tracking custom variables

Requires Analytics

A custom variable is a custom name-value pair that you can assign to your users or screen views, and then visualize the reports of how many visits, conversions, etc. for each custom variable. A custom variable is defined by a name — for example, “User status” — and a value – for example, “LoggedIn” or “Anonymous”. It is required for names and values to be encoded in UTF-8.

Each custom variable has a scope. There are two types of custom variables scope - visit scope and screen scope. The visit scope can be used for any tracking action, and the screen scope can only be applied to tracking screen views.

To set the custom variable of the screen scope, use the variable method in the tracking chain:

TrackHelper.track()
       .screen("/custom_vars")
       .title("Custom Vars")
       .variable(1, "filter", "price")
       .variable(2, "language", "en")
       .with(getTracker());

To use the custom variable of the visit scope, use the visitVariables method in the tracking chain:

TrackHelper.track()
       .visitVariables(1, "filter", "price")
       .visitVariables(2, "language", "en")
       .event("category", "action")
       .with(tracker);

Please note that for the Default custom variables option, use the custom variables of the visit scope with indexes 1-3.

Custom variable is defined by three parameters:

  • An index (required) – a given custom variable name must always be stored in the same “index” per session. For example, if you choose to store the variable name = “Gender” in index = 1 and you record another custom variable in index = 1, then the “Gender” variable will be deleted and replaced with a new custom variable stored in index 1.
  • A name (required) – this String defines the name of a specific Custom Variable such as “User type” (Limited to 200 characters).
  • A value (required) – this String defines the value of a specific Custom Variable such as “Customer” (Limited to 200 characters).
Tracking custom dimensions

Requires Analytics

To track a custom name-value pair assigned to your users or screen views, use Custom Dimensions. Note that the custom value data is not sent by itself, but only with other tracking actions such as screen views, events or other tracking action:

TrackHelper.track()
       .dimension(1, "visit")
       .dimension(2, "dashboard")
       .screen("Home screen")
       .with(tracker);

1 and 2 are our dimension slots and visit, dashboard are the dimension values for the tracked screen view.

TrackHelper.track()
       .dimension(1, "visit")
       .dimension(2, "billing")
       .event("category", "action")
       .with(tracker);

1 and 2 are our dimension slots and visit, billing are the dimension values for the tracked event.

Tracking user profile attributes

Requires Audience Manager

The Audience Manager stores visitors’ profiles which have data from a variety of sources. One of them can be a mobile application. It is possible to enrich the profiles with more attributes by passing any key-value pair e.g. gender: male, favourite food: Italian, etc. It is recommended to set additional user identifiers such as email or User ID which will allow the enrichment of existing profiles or merging of profiles rather than creating a new profile. For example, if the user visited the website, performed some actions, filled in a form with his email (his data was tracked and profile created in Audience Manager) and afterwards started using a mobile application, the existing profile will be enriched only if the email was set. Otherwise, a new profile will be created.

For sending profile attributes use audienceManagerSetProfileAttribute method:

getTracker().setUserMail("john@doe.com");
...
TrackHelper.track().audienceManagerSetProfileAttribute("food", "pizza").add("color", "green").with(getTracker());
  • A name (required) – defines the profile attribute name (non-null string).
  • A value (required) – defines the profile attribute value (non null string).
  • An add (chain method) – used to specify more attributes to the user within the same event.

Aside from attributes, each event also sends parameters which are retrieved from the tracker instance:

  • WEBSITE_ID - always sent,
  • USER_ID - if it is set. Read more about the User ID,
  • EMAIL - if it is set. Read more about the email,
  • VISITOR_ID - always sent, ID of the mobile application user, generated by SDK
  • DEVICE_ID - an Advertising ID that, by default, is fetched automatically when the tracker instance is created. To turn off automatic fetch, use the setTrackDeviceId(boolean isTracked) method:
getTracker().setTrackDeviceId(false);

Profile attributes for the user that are tracked will be shown on the Audience Manager - Profile Browser tab.

Audience manager events are dispatched together with analytics events. Therefore, settings set in the tracker for analytics events processing (dispatch interval, cache size and age, etc.) will be same for audience manager events. Once the audience manager event is dispatched, it is no longer stored locally.

Reading user profile attributes

Requires Audience Manager

It is possible to read the attributes of a given profile, however, with some limitations. Due to security reasons (to avoid personal data leakage), it is possible to read only attributes that were enabled for API access (whitelisted) in the Attributes section in Audience Manager. To get user profile attributes use the audienceManagerGetProfileAttributes method:

        getTracker().audienceManagerGetProfileAttributes(new Tracker.OnGetProfileAttributes() {
            @Override
            public void onAttributesReceived(Map<String, String> attributes) {
                // handle result
            }

            @Override
            public void onError(String errorData) {
                errorData = TextUtils.isEmpty(errorData) ? "Network error": errorData;
                // handle error
            }
        });
  • An OnGetProfileAttributes (required) – callback to handle request result (call is asynchronous), has two methods void onAttributesReceived(Map<String, String> attributes) and void onError(String errorData).
  • An attributes (output) – dictionary of key-value pairs, where each pair represents the attribute name (key) and value.
  • An errorData (output) – in case of error, only this method will be called. The method passes the error string.
Checking audience membership

Requires Audience Manager

Audiences are allowed to check whether or not the user belongs to a specific group of users defined in the data manger panel based on analytics data and audience manager profile attributes. You can check if the user belongs to a given audience, for example, to show a special offer. To check it, use the checkAudienceMembership method:

getTracker().checkAudienceMembership(audienceId, new Tracker.OnCheckAudienceMembership() {
            @Override
            public void onChecked(boolean isMember) {
                // handle result
            }

            @Override
            public void onError(String errorData) {
                // handle error
            }
        });
  • An audienceId (required) – ID of the audience (Audience Manager -> Audiences tab)
  • An OnCheckAudienceMembership (required) – callback to handle request result (call is asynchronous), has two methods void onChecked(boolean isMember) and void onError(String errorData)
  • An isMember (output) – a boolean value that indicates if user belongs to audience with given ID
  • An errorData (output) – in case of error, only this method will be called. The method passes the error string.

Advanced usage

User ID

UserID will allow the association of events from various sources to the same user. Each time a new visitor enters your page, Piwik PRO assigns a cookie containing a random string of characters. The purpose of this cookie is for Piwik PRO to be able to recognize the same visitor whenever the website is visited again. However, instead of a random string, you can assign your visitors with your own human-friendly name (ex. visitor email). More about UserID. In order to set UserID, use the setUserId method:

getTracker().setUserId("John Doe");
  • A UserID (required) – any non-empty unique string identifying the user. Passing null will delete the current UserID
User email address

Used only by Audience Manager

The user email address is an optional parameter for user identification. Similar to UserID, it allows the association of events from various sources to the same user. To set user email use the setUserMail method:

getTracker().setUserMail("john@doe.com");
  • A userMail (required) – any non-null string representing email address

Setting up an email helps the Audience Manager to enrich existing profiles or merge profiles which come from other sources (if they also have an email). Check Tracking user profile attributes for more information.

Visitor ID

To track user sessions on difference sources, the VisitorID parameter is used. VisitorID is randomly generated when the tracker instance is created, and stored between application launches. It is also possible to reset the VisitorID manually:

tracker.setVisitorId("0123456789abcdef");
  • A VisitorID (required) – unique visitor ID, must be 16 characters hexadecimal string.

Every unique visitor must be assigned a different ID and this ID must not change after it is assigned. We recommend using UserID instead of VisitorID.

Sessions

A session represents a set of user’s interactions with your app. By default, Analytics is closing the session after 30 minutes of inactivity, counting from the last recorded event in session and when the user will open up the app again the new session is started. You can configure the tracker to automatically close the session when users have placed your app in the background for a period of time. That period is defined by the setSessionTimeout method.

tracker.setSessionTimeout(30 * 60 * 1000);
  • A timeout (required) – session timeout time in ms.

You can manually start a new session when sending a hit to Piwik by using the startNewSession method.

tracker.startNewSession();
Dispatching

Tracked events are stored temporarily on the queue and dispatched in batches every 30 seconds (default setting). This behavior can be changed with following options:

  • setDispatchInterval(0) - incoming events will be dispatched immediately
  • setDispatchInterval(-1) - incoming events will not be dispatched automatically. This lets you gain full control over dispatch process, by using manual dispatch, as in the example below.
    Tracker tracker = ((MyApplication) getApplication()).getTracker();
    tracker.setDispatchInterval(-1);
    // Catch and track exception
    try {
        cartItems = getCartItems();
    } catch (Exception e) {
        tracker.trackException(e, e.getMessage(), false);
        tracker.dispatch();
        cartItems = null;
    }

In case when more than one event is in the queue, data is sent in bulk (using POST method with JSON payload). It is possible to compress the data before dispatch by using setDispatchGzipped method during the app initialization. See the example below for details:

    private void initPiwik() {
      ...

        //configure dispatcher to compress JSON with gzip
        getTracker().setDispatchGzipped(true);

      ...
    }

To take advantage of compressed requests you have to configure HTTP server of the tracker. Use mod_deflate (on Apache) or lua_zlib (on Nginx). Helpful resources:

Custom queries

You should be able to use all common actions through the TrackHelper utility, but in some instances, you may want full control over what is sent to the server.

The base method for any event is track. You can create your own TrackMe objects, set the parameters and then send it:

TrackMe trackMe = new TrackMe()
trackMe.set...
/* ... */
Tracker tracker = ((YourApplication) getApplication()).getTracker();
tracker.track(trackMe);
Default custom variables

SDK can automatically add information about the platform version, OS version and app version in custom variables with indexes 1-3. By default, this option is turned on. This can be changed via the setIncludeDefaultCustomVars method:

getTracker().setIncludeDefaultCustomVars(false);

In case you need to configure custom variables separately, turn off this option and see the section above regarding tracking custom variables.

Local storage limits

You can set limits for storing events related to maximum size and time for which events are saved in local storage as below. Events older than the set limit will be discarded on the next dispatch attempt. The Piwik backend accepts backdated events for up to 24 hours by default.

To change offline cache age use the setOfflineCacheAge method:

tracker.setOfflineCacheAge(80085);
  • A limit (required) – time in ms after which events are deleted, 0 = unlimited, -1 = disabled offline cache. By default, the limit is set to 24 * 60 * 60 * 1000 ms = 24 hours.

You can also specify how large the offline cache may be. If the limit is reached, the oldest files will be deleted first. To change offline cache size use the setOfflineCacheSize method:

tracker.setOfflineCacheSize(16 * 1000 * 1000);
  • A limit (required) – size in bytes after which events are deleted, 0 = unlimited. By default, the limit is set to 4 * 1024 * 1024 bytes = 4 Mb.
Opt out

You can enable an app-level opt-out flag that will disable Piwik PRO tracking across the entire app. Note that this flag must be set each time the app starts up and will default to false. To set the app-level opt-out, use:

getTracker().setOptOut(true);
Dry run

The SDK provides a dryRun flag that, when set, prevents any data from being sent to Piwik. The dryRun flag should be set whenever you are testing or debugging an implementation and do not want test data to appear in your Piwik reports. To set the dry run flag, use:

getTracker().setDryRunTarget(Collections.synchronizedList(new ArrayList<Packet>()));
  • A dryRunTarget (required) – a data structure the data should be passed into List<Packet> type. Set it to null to disable dry run.

License

Piwik PRO Android SDK is released under the BSD-3 Clause license.

Copyright 2018 Piwik PRO team

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  • Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.
  • Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.
  • Neither the name of Piwik team nor the names of its contributors may be used to endorse or promote products derived from this software without specific prior written permission.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT OWNER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Piwik PRO SDK for iOS

SDK configuration

Server
  • You need a Piwik PRO account on the cloud or an on-premises setup which your mobile app will communicate with. For details, please visit the Piwik PRO website.
  • Create a new website (or app) in the Piwik PRO web interface.
  • Copy and note the Website ID from “Administration > Websites & apps > Installation” and your server address.
Client
Including the library

Use the following in your Podfile:

pod 'PiwikPROSDK', '~> VERSION'

Replace VERSION with the latest release name, e.g. '~> 1.0.0'.

Then run pod install. In every file you wish to use the PiwikPROSDK, don’t forget to import it.

Configuration

To configure the tracker you will need the URL address of your tracking server and website ID (you can find it in Administration > Websites & apps > Installation on the web interface).

Open the AppDelegate.m file and add sdk import:

#import <PiwikPROSDK/PiwikPROSDK.h>

Configure the tracker with your website ID and URL in the application delegate:

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions
{
    // Configure the tracker in your application delegate
    [PiwikTracker sharedInstanceWithSiteID:@"01234567-89ab-cdef-0123-456789abcdef" baseURL:[NSURL URLWithString:@"https://your.piwik.pro.server.com"]];
    return YES;
}

Using Piwik PRO SDK

SDK supports several different types of actions which can be tracked. If the event dispatch was unsuccessful (network error, server error, etc), the event will be saved in the disk cache and processing will be retried during the next dispatch attempt (in configured dispatch interval). Each event is stored in the disk cache for a specified cache age - the time which defines the maximum time for which event is saved locally.

Tracking screen views

Requires Analytics

The basic functionality of the SDK is the tracking screen views which represent the content the user is viewing in the application. To track a screen you only need to provide the name of the screen. This name is internally translated by the SDK to an HTTP URL as the Piwik PRO server uses URLs for tracking views. Additionally, Piwik PRO SDK uses prefixes which are inserted in generated URLs for various types of action(s). For tracking screen views it will use prefix screen by default however automatic prefixing can be disabled with the isPrefixingEnabled option. To start tracking screen views, add the following code to your view controllers.

- (void)viewDidAppear:(BOOL)animated
{
    [super viewDidAppear:animated];
    [[PiwikTracker sharedInstance] sendView:@"Menu"];
}
  • A screen name (required) – title of the action being tracked. The appropriate screen path will be generated for this action.
Tracking custom events

Requires Analytics

Custm events can be used to track the user’s interaction with various custom components and features of your application, such as playing a song or a video. Category and action parameters are required while the name and value are optional. You can read more about events in the Piwik PRO documentation and ultimate guide to event tracking.

[[PiwikTracker sharedInstance] sendEventWithCategory:@"Video" action:@"Play" name:@"Pirates" value:@185];

The sendEventWithCategory method allows to specify next parameters:

  • A category (required) – this String defines the event category. You may define event categories based on the class of user actions ( e.g. clicks, gestures, voice commands), or you may define them based upon the features available in your application (e.g. play, pause, fast forward, etc.).
  • An action (required) – this String defines the specific event action within the category specified. In the example, we are essentially saying that the category of the event is user clicks, and the action is a button click.
  • A name (optional) – this String defines a label associated with the event. For example, if you have multiple button controls on a screen, you might use the label to specify the specific View control identifier that was clicked.
  • A value (optional) – this Float defines a numerical value associated with the event. For example, if you were tracking “Buy” button clicks, you might log the number of items being purchased, or their total cost.
Tracking exceptions

Requires Analytics

Tracking exceptions allow the measurement of exceptions and errors in your app. Exceptions are tracked on the server in a similar way as screen views, however, URLs internally generated for exceptions always use the fatal or caught prefix and, additionally, if the isPrefixingEnabled option is enabled, then the additional exception prefix is added.

[[PiwikTracker sharedInstance] sendExceptionWithDescription:@"Content download error" isFatal:YES];
  • A description (required) – provides the exception message.
  • An isFatal (required) – true if an exception is fatal.

Bear in mind that Piwik is not a crash tracker, use this sparingly.

Tracking social interactions

Requires Analytics

Social interactions such as likes, shares and comments in various social networks can be tracked as below. This, again, is tracked in a similar way as screen views but the social prefix is used when the default isPrefixingEnabled option is enabled.

[[PiwikTracker sharedInstance] sendSocialInteractionWithAction:@"like" target:@"Dogs" network:@"Facebook"];
  • An interaction (required) – defines the social interaction, e.g. “Like”.
  • A network (required) – defines the social network associated with interaction, e.g. “Facebook”
  • A target (optional) – the target for which this interaction occurred, e.g. “Dogs”.

The URL corresponds to String, which includes network, interaction and target parameters separated by a slash.

Tracking downloads

Requires Analytics

You can track the downloads initiated by your application.

[[PiwikTracker sharedInstance] sendDownload:@"http://your.server.com/bonusmap.zip"];
  • A URL (required) – the URL of the downloaded content.

No prefixes are used for tracking downloads, but each event of this type use an additional parameter download whose value equals to specified URL. On the analytics panel all, downloads can be viewed in the corresponding section.

Tracking application installs

Requires Analytics

You can also track installations of your application. This event is sent to the server only once per application version therefore if you wish to track installs, then you can add it in your application delegate immediately after configuring the tracker.

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions
{
    // Configure the tracker in your application delegate
    [PiwikTracker sharedInstanceWithSiteID:@"01234567-89ab-cdef-0123-456789abcdef" baseURL:[NSURL URLWithString:@"https://your.piwik.pro.server.com"]];
    [[PiwikTracker sharedInstance] sendApplicationDownload];
    return YES;
}

Application installation is only tracked during the first launch. In the case of the application being installed but not run, the app installation will not be tracked.

Tracking search operations

Requires Analytics

Tracking search operations allow the measurement of popular keywords used for various search operations performed inside your application. It can be done via the sendSearchWithKeyword method:

[[PiwikTracker sharedInstance] sendSearchWithKeyword:@"Space" category:@"Movies" numberOfHits:@42];
  • keyword (required) – the searched query that was used in the app.
  • category (optional) – specify a search category.
  • numberOfHits (optional) – we recommend setting the search count to the number of search results displayed on the results page. When keywords are tracked with a count of 0, they will appear in the “No Result Search Keyword” report.
Tracking content impressions and interactions

Requires Analytics

You can track the impression of the ad in your application as below:

[[PiwikTracker sharedInstance] sendContentImpressionWithName:@"name" piece:@"piece" target:@"target"];

When the user interacts with the ad by tapping on it, you can also track it with a similar method:

[[PiwikTracker sharedInstance] sendContentInteractionWithName:@"name" piece:@"piece" target:@"target"];
  • A contentName (required) – the name of the content, e.g. “Ad Foo Bar”.
  • A piece (optional) – the actual content. For instance the path to an image, video, audio, any text.
  • A target (optional) – the target of the content e.g. the URL of a landing page.
Tracking goals

Requires Analytics

Goaltracking is used to measure and improve your business objectives. To track goals, you first need to configure them on the server in your web panel. Goals such as, for example, subscribing to a newsletter can be tracked as below with the goal ID that you will see on the server after configuring the goal and optional revenue. The currency for the revenue can be set in the Piwik PRO Analytics settings. You can read more about goals here.

[[PiwikTracker sharedInstance] sendGoalWithID:2 revenue:@30];
  • A goal (required) – tracking request will trigger a conversion for the goal of the website being tracked with this ID.
  • revenue (optional) – a monetary value that was generated as revenue by this goal conversion.
Tracking ecommerce transactions

Requires Analytics

Ecommerce transactions (in-app purchases) can be tracked to help you improve your business strategy. To track a transaction you must provide two required values - the transaction identifier and grandTotal. Optionally, you can also provide values for subTotal, tax, shippingCost, discount and list of purchased items as in the example below.

[[PiwikTracker sharedInstance] sendTransaction:[PiwikTransaction transactionWithBlock:^(PiwikTransactionBuilder *builder) {
    builder.identifier = @"transactionID";
    builder.grandTotal = @5.0;
    builder.subTotal = @4.0;
    builder.tax = @0.5;
    builder.shippingCost = @1.0;
    builder.discount = @0.0;
    [builder addItemWithSku:@"sku1" name:@"bonus" category:@"maps" price:@2.0 quantity:@1];
    [builder addItemWithSku:@"sku2" name:@"home" category:@"maps" price:@3.0 quantity:@1];
}]];
  • An identifier (required) – a unique string identifying the order
  • grandTotal (required) – The total amount of the order, in cents
  • subTotal (optional) – the subtotal (net price) for the order, in cents
  • tax (optional) – the tax for the order, in cents
  • shipping (optional) – the shipping for the order, in cents
  • discount (optional) – the discount for the order, in cents
  • Items (optional) – the items included in the order, use the addItemWithSku method to instantiate items
Tracking campaigns

Requires Analytics

Tracking campaign URLs created with the online Campaign URL Builder tool allow you to measure how different campaigns (for example with Facebook ads or direct emails) bring traffic to your application. You can register a custom URL schema in your project settings to launch your application when users tap on the campaign link. You can track these URLs from the application delegate as below. The campaign information will be sent to the server together with the next analytics event. More details about campaigns can be found in the documentation.

- (BOOL)application:(UIApplication *)app openURL:(NSURL *)url options:(NSDictionary *)options
{
    return [[PiwikTracker sharedInstance] sendCampaign:url.absoluteString];
}
  • A URL (required) – the campaign URL. HTTPS, HTTP and FTP are valid - the URL must contain a campaign name and keyword parameters.
Tracking with custom variables

Requires Analytics

To track custom name-value pairs assigned to your users or screen views, you can use custom variables. A custom variable can have a visit scope, which means that they are assigned to the whole visit of the user or action scope meaning that they are assigned only to the next tracked action such as screen view. You can find more information about custom variables here:

It is required for names and values to be encoded in UTF-8.

[[PiwikTracker sharedInstance] setCustomVariableForIndex:1 name:@"filter" value:@"lcd" scope:CustomVariableScopeAction];
  • An index (required) – a given custom variable name must always be stored in the same “index” per session. For example, if you choose to store the variable name = “Gender” in index = 1 and you record another custom variable in index = 1, then the “Gender” variable will be deleted and replaced with new custom variable stored in index 1. Please note that some of the indexes are already reserved. See Default custom variables section for details.
  • A name (required) – this String defines the name of a specific Custom Variable such as “User type”. Limited to 200 characters.
  • A value (required) – this String defines the value of a specific Custom Variable such as “Customer”. Limited to 200 characters.
  • A scope (required) – this String allows the specification of the tracking event type - “visit”, “action”, etc. The scope is the value from the enum CustomVariableScope and could be CustomVariableScopeVisit or CustomVariableScopeAction.
Tracking with custom dimensions

Requires Analytics

You can also use custom dimensions to track custom values as below. Custom dimensions can also can have a visit or action scope but first have to be defined on the server in your web panel. More details about custom dimensions can be found in the documentation:

[[PiwikTracker sharedInstance] setCustomDimensionForIndex:1 value:@"english" scope:CustomDimensionScopeVisit];
  • An index (required) – a given custom dimension must always be stored in the same “index” per session, similar to custom variables. In example 1 is our dimension slot.
  • A value (required) – this String defines the value of a specific custom dimension such as “English”. Limited to 200 characters.
  • A scope (required) – this String allows the specification of the tracking event type - “visit”, “action”, etc. Scope is the value from enum CustomDimensionScope and could be CustomDimensionScopeVisit or CustomDimensionScopeAction.
Tracking profile attributes

Requires Audience Manager

The Audience Manager stores visitors’ profiles, which have data from a variety of sources. One of them can be a mobile application. It is possible to enrich the profiles with more attributes by passing any key-value pair like gender: male, favourite food: Italian, etc. It is recommended to set additional user identifiers such as email or User ID. This will allow the enrichment of existing profiles or merging profiles rather than creating a new profile. For example, if the user visited the website, browsed or filled in a form with his/her email (his data was tracked and profile created in Audience Manager) and, afterwards started using a mobile application, the existing profile will be enriched only if the email was set. Otherwise, a new profile will be created.

For sending profile attributes use the sendProfileAttributeWithName method:

[[PiwikTracker sharedInstance] sendProfileAttributeWithName:@"food" value:@"chips"];
  • A name (required) – defines profile attribute name (non-null string).
  • A value (required) – defines profile attribute value (non-null string).

Aside from attributes, each event also sends parameters, that are retrieved from the tracker instance:

  • WEBSITE_ID - always sent,
  • USER_ID - if It is set. Read more about the User ID,
  • EMAIL - if It is set. Read more about the email,
  • VISITOR_ID - always sent, ID of the mobile application user, generated by SDK
  • DEVICE_ID - it is a device IDFA, which is not set by default (due to platform limitations). In order to set device ID see Device ID section below.

Profile attributes for the user that are tracked will be shown on the Audience Manager - Profile Browser tab.

Reading user profile attributes

Requires Audience Manager

It is possible to read the attributes of a given profile, however, with some limitations. Due to of security reasons to avoid personal data leakage, it is possible to read only attributes that were enabled for API access (whitelisted) in the Attributes section of Audience Manager. To get user profile attributes use the audienceManagerGetProfileAttributes method:

[[PiwikTracker sharedInstance] audienceManagerGetProfileAttributes:^(NSDictionary *profileAttributes, NSError * _Nullable error) {
    // do something with attributes list
}];
  • completionBlock (required) – callback to handle request result (call is asynchronous)
  • profileAttributes (output) – dictionary of key-value pairs, where each pair represent attribute name (key) and value.
  • errorData (output) – in case of error only, this method will be called. This method passes the error string.
Checking audience membership

Requires Audience Manager

Audience check allows one to check if the user belongs to a specific group of users defined in the audience manger panel based on analytics data and audience manager profile attributes. You can check if the user belongs to a given audience, for example, to display him/her some type of special offer like in the example below:

[[PiwikTracker sharedInstance] checkMembershipWithAudienceID:@"12345678-90ab-cdef-1234-567890abcdef" completionBlock:^(BOOL isMember, NSError * _Nullable error) {
    // do something if is member or handle error
}];
  • audienceId (required) – ID of the audience (Audience Manager -> Audiences tab)
  • completionBlock (required) – callback to handle request result (call is asynchronous)
  • isMember (output) – a boolean value that indicates if the user belongs to an audience with a given ID
  • error (output) – in case of error only, this method will be called. Method pass the error string.

Advanced usage

User ID

The user ID is an additional, optional non-empty unique string identifying the user (not set by default). It can be, for example, a unique username or user’s email address. If the provided user ID is sent to the analytics part together with the visitor ID (which is always automatically generated by the SDK), it allows the association of events from various platforms (for example iOS and Android) to the same user provided that the same user ID is used on all platforms. More about UserID. In order to set User ID use userID field:

[PiwikTracker sharedInstance].userID = @"User Name";
  • userID (required) – any non-empty unique string identifying the user. Passing null will delete the current user ID
User email address

The user email address is another additional, optional string for user identification - if the provided user email is sent to the audience manager part when you send the custom profile attribute configured on the audience manager web panel. Similarly to the user ID, it allows the association of data from various platforms (for example iOS and Android) to the same user as long as the same email is used on all platforms. To set user email use the userEmail field:

[PiwikTracker sharedInstance].userEmail = @"user@email.com";
  • A userMail (required) – any non-null string representing email address

It is recommended to set the user email to track audience manager profile attributes as it will create a better user profile.

Visitor ID

SDK uses various IDs for tracking the user. The main one is visitor ID, which is internally randomly generated once by the SDK on the first usage and is then stored locally on the device. The visitor ID will never change unless the user removes the application from the device so that all events sent from his device will always be assigned to the same user in the Piwik PRO web panel. We recommend using userID instead of VisitorID.

Sessions

A session represents a set of user’s interactions with your app. By default, Analytics is closing the session after 30 minutes of inactivity, counting from the last recorded event in session and when the user will open up the app again the new session is started. You can configure the tracker to automatically close the session when users have placed your app in the background for a period of time. That period is defined by the sessionTimeout:

[PiwikTracker sharedInstance].sessionTimeout = 1800
  • sessionTimeout (required) – session timeout time in seconds. Default: 1800 seconds (30 minutes).
Device ID

The device ID is used to track the IDFA (identifier for advertising). The IDFA is an additional, optional non-empty unique string identifying the device. If you wish to use the IDFA for tracking then you should set the device ID by yourself. Note that if you plan to send your application to the App Store and your application uses IDFA, but does not display ads, then it may be rejected in the App Store review process. You can set the IDFA as in the example below:

#import <AdSupport/ASIdentifierManager.h>

NSString *idfa = [[[ASIdentifierManager sharedManager] advertisingIdentifier] UUIDString];
[PiwikTracker sharedInstance].deviceID = idfa;
Dispatching

All tracking events are saved locally and by default. They are automatically sent to the server every 30 seconds. You can change this interval to any other number as below:

[PiwikTracker sharedInstance].dispatchInterval = 60;
Gzip compression

You can enable gzip compression for communication with the server as below. By default, requests to the server do not use compression.

[PiwikTracker sharedInstance].useGzip = YES;

This feature must also be set on server-side using mod_deflate/APACHE or lua_zlib/NGINX (lua_zlib - lua-nginx-module - inflate.lua samples).

Default custom variables

The SDK, by default, automatically adds some information in custom variables about the device (index 1), system version (index 2) and app version (index 3). By default, this option is turned on. This behavior can be disabled with the following setting:

[PiwikTracker sharedInstance].includeDefaultCustomVariable = NO;

In case you need to configure custom variables separately, turn off this option and see the section above about tracking custom variables.

Local storage limits

You can set limits for storing events related to maximum size and time for which events are saved in local storage. By default, the maximum number of queued events is set to 500 and there is no age limit. It can be changed as below:

[PiwikTracker sharedInstance].maxNumberOfQueuedEvents = 100;
[PiwikTracker sharedInstance].maxAgeOfQueuedEvents = 60 * 60 * 24;
  • maxNumberOfQueuedEvents (required) – the maximum number of events after which events in the queue are deleted. By default, the limit is set to 500.
  • maxAgeOfQueuedEvents (required) – time in ms after which events are deleted. By default, the limit is set to 7 * 24 * 60 * 60 * 1000 ms = 7 days.
Opt-out

You can disable all tracking in the application by using the opt-out feature. No events will be sent to the server if the opt-out is set. By default, opt-out is not set and events are tracked.

[PiwikTracker sharedInstance].optOut = YES;

License

Piwik PRO iOS SDK is available under the MIT license.

Copyright 2018 Piwik PRO team

All rights reserved.

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the “Software”), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.

Glossary

Application
Website or application tracked by PPAS.
App ID
PPAS application identificator (previously website ID, site ID or idSite).
User
Visitor on tracked application.
Analytics ID
ID assigned to user by Analytics for the duration of Analytics session. It is stored in browser cookie.
User ID
Permanent ID assigned to user by application (e.g. username). You can read more about it here.
Device ID
Device ID (device identification) is a distinctive number associated with a smartphone or similar handheld device. Device IDs are separate from hardware serial numbers.
Identifier
Unique user ID (e.g. analytics ID, user ID, device ID or email).
Visit

Period of continuous user activity on application. It ends in the following situations:

  • after a period of inactivity (option set to 30 minutes by default)
  • at midnight (option enabled by default)
  • on campaign change (option enabled by default)
  • when HTTP referrer points to different website (option disabled by default)
Audience
Named set of attribute conditions used to define a group of users matching them.
Attribute
Named value assigned to user profile.
Attribute whitelist

List of user attributes that are publicly available via Audience Manager API.

Note

It is still necessary to identify the user with his analytics ID to access this information.

PII
Personally Identifiable Information.
Analytics attribute

Attribute generated from value provided by Analytics (e.g. browser and device data, location data, etc.). You can read more about attribute sources here.

Note

If custom attribute uses the same name - it will be represented as a separate attribute.

Custom attribute

Attribute generated from value provided by source other than Analytics (e.g. Form Tracker, SDK). You can read more about attribute sources here.

Warning

Custom attribute will store only latest value provided by any custom source.

Note

If analytics attribute uses the same name - it will be represented as a separate attribute.

Analytics
PPAS component gathering statistics about each user of the application (previously Piwik).
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