GlossaryΒΆ
- Application
- Website or application tracked by PPAS.
- App ID
- PPAS application identificator (previously website ID, site ID or idSite).
- User
- Visitor on tracked application.
- Analytics ID
- ID assigned to user by Analytics for the duration of Analytics session. It is stored in browser cookie.
- User ID
- Permanent ID assigned to user by application (e.g. username). You can read more about it here.
- Device ID
- Device ID (device identification) is a distinctive number associated with a smartphone or similar handheld device. Device IDs are separate from hardware serial numbers.
- Identifier
- Unique user ID (e.g. analytics ID, user ID, device ID or email).
- Visit
Period of continuous user activity on application. It ends in the following situations:
- after a period of inactivity (option set to 30 minutes by default)
- at midnight (option enabled by default)
- on campaign change (option enabled by default)
- when HTTP referrer points to different website (option disabled by default)
- Audience
- Named set of attribute conditions used to define a group of users matching them.
- Attribute
- Named value assigned to user profile.
- Attribute whitelist
List of user attributes that are publicly available via Audience Manager API.
Note
It is still necessary to identify the user with his analytics ID to access this information.
- PII
- Personally Identifiable Information.
- Analytics attribute
Attribute generated from value provided by Analytics (e.g. browser and device data, location data, etc.). You can read more about attribute sources here.
Note
If custom attribute uses the same name - it will be represented as a separate attribute.
- Custom attribute
Attribute generated from value provided by source other than Analytics (e.g. Form Tracker, SDK). You can read more about attribute sources here.
Warning
Custom attribute will store only latest value provided by any custom source.
Note
If analytics attribute uses the same name - it will be represented as a separate attribute.
- Analytics
- PPAS component gathering statistics about each user of the application (previously Piwik).