18.37.0

Analytics

We’ve added a new currency conversion feature. Now, you can track financial data in multiple currencies and see it automatically converted to your site's target currency. We use daily average exchange rates with USD as the base currency to keep your reports accurate.
Key features:
- New dimensions such as, local (tracked), converted (chosen in your site’s settings), and base currency (USD).
- New data will be converted automatically based on your site or app settings.
- You can choose which currency appears in your reports.
- ROAS (return on ad spend): Now you can track Google Ads performance in both local and converted currencies, helping you measure ad efficiency across different markets.
- Currency data is consistent across meta sites & apps.
How to start using currency conversion?
- Make sure your tracking setup includes the cur parameter for financial events.
- Update your custom, ecommerce, or goal conversion tags if needed.
- If you don’t need currency conversion, you don’t have to change anything.
Need more details? Check out our help center article.
We’ve added a new modal window in report settings explaining whether your metrics are based on sessions or events. This helps you better understand your data by showing how it is calculated in your reports and widgets.

We’ve changed how missing data appears in reports. Instead of a -, you’ll now see No data.
We’ve fixed an error where adding a recipient to a scheduled report sometimes didn’t work because the input field would clear. Now, recipients are added correctly.
We’ve improved error messages when reports hit memory limits. If this happens, you’ll now see: Your query exceeded the memory limit. Try using fewer dimensions, a shorter date range, or a lower sampling level.

We’ve fixed an error where selecting a segment for an alert looked as if it was saved correctly, but the segment wasn’t actually applied. Now, it works properly.
We’ve fixed an issue where nested table widgets in scheduled PDF exports showed all columns, even hidden ones. Now, exports match what you see in the UI.
We’ve fixed an error where string-type dimensions with empty values in the preview of nested tables showed a - instead of links, and couldn’t be expanded. Now, they are displayed correctly.

The currency field for meta sites & apps in Administration > Meta sites & apps now works as follows:
- If all sites/apps use the same currency, you’ll see the currency code, for example USD.
- If they use different currencies, you’ll see Multiple currencies instead.
  This helps keep your data clear and consistent.