Analytics

We’ve added a "No data available" message in PDF scheduled reports for empty tables. You’ll now receive clearer feedback instead of blank sections.
We’ve extended the note character limit to 5000 characters. You can now add more comprehensive documentation and context to your analytics data.
We’ve added a warning modal for the channels feature and removed the beta label. Now you’ll receive appropriate guidance when using the fully released channels functionality.
We’ve added a channel picker to the interface of the attribution model comparison tool and the custom attribution report. You can now filter and analyze attribution data by specific marketing channels directly within the report.

You can now set up any series combination in audience reports without issues.
Data in the loans attribution, loan calculation funnel, search user flow, and goal reversed flow reports now displays correctly. You can access complete analytics data across all these report types.
The Google Search Console section now appears in the editor even if authentication fails. You can now manage the integration even if you need to sign in again.
Removed the sampling field in real-time dashboards that was incorrectly sent to the backend.
The green upward arrow in attribution reports now only appears when there’s an actual increase in value. Trend indicators now accurately reflect changes in data.

Tag Manager

We’ve introduced bulk operations for tags, triggers, and variables. You can now:
- Delete, activate, and deactivate tags, and change the required consent type in bulk.
- Delete triggers in bulk.
- Delete variables in bulk.

We’ve renamed the Customer Data Platform module to Data Activation. This reflects our focus on connecting behavioral analytics directly to marketing workflows, making it easier to activate insights without switching tools. If you're already using our Customer Data Platform, no action is needed. Read more

We’ve changed the default value selector in audiences from First to Last. It ensures audience attributes reflect the most recent user data, helping you create a more accurate and relevant audience.