Data import: You can now import data from other tools using the API. This feature allows you to enrich your customer profiles with valuable information from external sources and gain a better understanding of your customers’ preferences and behaviors.
Additionally, you can create custom attributes, available both in the user interface (Menu > Customer Data Platform > Attributes) and via the API. Custom attributes can be aggregated in various ways, including first/last, unique lists, minimum, maximum, sum and more. They can also be created based on existing analytics events and assigned the desired aggregation method.