Glossary¶
- Analytics
- PPAS component gathering statistics about each visitor of the application (previously Piwik).
- Analytics attribute
Attribute generated from value provided by Analytics (e.g. browser and device data, location data, etc.). You can read more about attribute sources here.
Note
If custom attribute uses the same name - it will be represented as a separate attribute.
- Analytics ID
- ID assigned to visitor by Analytics for the duration of Analytics session. It is stored in browser cookie.
- Application
- Website or application tracked by PPAS.
- App ID
- PPAS application identificator (previously website ID, site ID or idSite).
- Attribute
- Named value assigned to visitor profile.
- Attribute whitelist
List of visitor attributes that are publicly available via Audience Manager API.
Note
It is still necessary to identify the visitor with his analytics ID to access this information.
- Audience
- Named set of attribute conditions used to define a group of visitors matching them.
- Custom attribute
Attribute generated from value provided by source other than Analytics (e.g. Form Tracker, SDK). You can read more about attribute sources here.
Warning
Custom attribute will store only latest value provided by any custom source.
Note
If analytics attribute uses the same name - it will be represented as a separate attribute.
- Tracker (Tracker backend)
- Formerly called tracker backend. A set of services that is able to receive, store and process requests from JavaScript Tracking Client. Requests processed by Tracker are passed further for Reporting services.
- Device ID
- Device ID (device identification) is a distinctive number associated with a smartphone or similar handheld device. Device IDs are separate from hardware serial numbers.
- Identifier
- Unique identifier of a visitor ID (e.g. analytics ID, user ID, device ID or email).
- JavaScript Tracking Client (JSTC)
- A JavaScript object that is able to send requests to Tracker. It is loaded and created with download of ppms.js file. It has an API that allows to configure what data requests should contain. You can learn more about JSTC here
- JavaScript Tracking Snippet (JSTS)
- A JavaScript code, usually in form of HTML tag, that initiates JSTC and sends first tracking request. You can see an example of JSTS here.
- PII
- Personally Identifiable Information.
- Tracking Tag
- A HTML tag, that is created and configured by Tag Manager. It is loaded to the website with Tag Manager Container. Using a Tracking Tag is an alternative for implementing a JavaScript Tracking Snippet. You can learn more about Tracking Tag here.
- User ID
- Permanent ID assigned to visitor by application (e.g. username). You can read more about it here.
- Visit
Period of continuous visitor activity on application. It ends in the following situations:
- after a period of inactivity (option set to 30 minutes by default)
- on campaign change (option enabled by default)
- when HTTP referrer points to different website (option disabled by default)
- Visitor
- Visitor on tracked application.