GlossaryΒΆ

Application
Website or application tracked by PPMS.
App ID
PPMS application identificator (previously website ID, site ID or idSite).
User
Visitor on tracked application.
Analytics ID
ID assigned to user by Analytics for the duration of Analytics session. It is stored in browser cookie.
User ID
Permanent ID assigned to user by application (e.g. username). You can read more about it here.
Device ID
Device ID (device identification) is a distinctive number associated with a smartphone or similar handheld device. Device IDs are separate from hardware serial numbers.
Identifier
Unique user ID (e.g. analytics ID, user ID, device ID or email).
Visit

Period of continuous user activity on application. It ends in the following situations:

  • after a period of inactivity (option set to 30 minutes by default)
  • at midnight (option enabled by default)
  • on campaign change (option enabled by default)
  • when HTTP referrer points to different website (option disabled by default)
Audience
Named set of attribute conditions used to define a group of users matching them.
Attribute
Named value assigned to user profile.
Attribute whitelist

List of user attributes that are publicly available via Audience Manager API.

Note

It is still necessary to identify the user with his analytics ID to access this information.

PII
Personally Identifiable Information.
Analytics attribute

Attribute generated from value provided by Analytics (e.g. browser and device data, location data, etc.). You can read more about attribute sources here.

Note

If custom attribute uses the same name - it will be represented as a separate attribute.

Custom attribute

Attribute generated from value provided by source other than Analytics (e.g. Form Tracker, SDK). You can read more about attribute sources here.

Warning

Custom attribute will store only latest value provided by any custom source.

Note

If analytics attribute uses the same name - it will be represented as a separate attribute.

Analytics
PPMS component gathering statistics about each user of the application (previously Piwik).