Tag template options
When using a PATCH request, include all the template options you intend to set. The API will reject PATCH requests that contain incomplete information.
Renamed tags
The following tags have been rebranded. However, their template attribute value remain unchanged to ensure backward compatibility.
| Old tag name | New tag name |
|---|---|
| Facebook retargeting pixel tag | Meta Pixel tag |
| DoubleClick Floodlight sales tag | Floodlight Sales tag |
| DoubleClick Floodlight counter tag | Floodlight Counter tag |
Abandoned tags
The following tags have been abandoned and are no longer available.
| Abandoned tag name | Abandoned tag template |
|---|---|
| Piwik PRO Audience Manager Form Tracker | audience_manager |
| Clicktale Tracking Code | click_tale |
| DoubleClick Conversion | google_adwords (with template options type: doubleclick) |
| Custom tag (synchronous) | custom (type: sync) |
| AB Tasty tag | ab_tasty |
| Optimizely tag | optimizely |
| Visual Website Optimizer tag | visual_website_optimizer |