Tag template options
When using a PATCH request, include all the template options you intend to set. The API will reject PATCH requests that contain incomplete information.
Deprecated tags
Here’s a list of tags that are deprecated and soon will be removed. We recommend not using them.
- Custom tag (synchronous)
- AB Tasty tag
- Optimizely tag
- Visual Website Optimizer tag
Renamed tags
The following tags have been rebranded. However, their template attribute value remain unchanged to ensure backward compatibility.
| Old tag name | New tag name |
|---|---|
| Facebook retargeting pixel tag | Meta Pixel tag |
| DoubleClick Floodlight sales tag | Floodlight Sales tag |
| DoubleClick Floodlight counter tag | Floodlight Counter tag |
Abandoned tags
The following tags have been abandoned and are no longer available.
| Abandoned tag name | Abandoned tag template |
|---|---|
| Piwik PRO Audience Manager Form Tracker | audience_manager |
| Clicktale Tracking Code | click_tale |
| DoubleClick Conversion | google_adwords (with template options type: doubleclick) |