Tag template options

When using a PATCH request, include all the template options you intend to set. The API will reject PATCH requests that contain incomplete information.

Renamed tags

The following tags have been rebranded. However, their template attribute value remain unchanged to ensure backward compatibility.

Old tag name	New tag name
Facebook retargeting pixel tag	Meta Pixel tag
DoubleClick Floodlight sales tag	Floodlight Sales tag
DoubleClick Floodlight counter tag	Floodlight Counter tag

Abandoned tags

The following tags have been abandoned and are no longer available.

Abandoned tag name	Abandoned tag template
Piwik PRO Audience Manager Form Tracker	audience_manager
Clicktale Tracking Code	click_tale
DoubleClick Conversion	google_adwords (with template options type: doubleclick)
Custom tag (synchronous)	custom (type: sync)
AB Tasty tag	ab_tasty
Optimizely tag	optimizely
Visual Website Optimizer tag	visual_website_optimizer